Pull Out The Plaid & Support Your Vendors and GCC Students!

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Turkey Day and Black Friday are just around the corner, and I’m sure you’re looking forward to it just as much as I am! However this year instead of Black Friday, why not try out Plaid Friday! This is an alternative to your typical Friday after Thanksgiving, a day in which consumers could and should support small local businesses, instead of the big box stores.

You may be wondering how Plaid Friday was born, and the answer is in Oakland, California in 2009 with gallery owner Kerri Johnson. She got fed up with the holiday shopping focus always being on big businesses, and she wanted to create a way for local and small businesses to “weave together” and create their own event and economic opportunity! This idea has since grown and is now known across the nation.

You can join this great event, and support the cause by wearing plaid and shopping the best sales on November 24th! No need to wake up at the crack of dawn! Sleep in! The deals will be there all day. Some of the participating local merchants in our community include:

  • Batavia Bootery: $10 off any shoe purchase
  • Batavia Marine: 5% off browning camo t-shirt
  • Batavia Stage Florist: 20% off one item
  • Charles Men’s Shop: $20 off $100 merchandise or gift certificate purchase
  • Hearth and Soul: 25% off select items
  • Lambert’s Design Jewelers: 5% off red ribbon clearance sale
  • Pudgie’s Lawn & Garden Center: 10% off gift cards, 50% off pottery, 30% off massarelli statuaries, 25% off wind chimes and more
  • R+D Outlet: 50% any item in the store
  • Steve’s Styles: $5 gift certificate for every purchase of a $20 gift certificate
  • Walking in The Woods Gifts: 20% off entire purchase
  • Welch & Craine Trading Post: 20% off one item
  • Wortzman Furniture: $100 off any purchase over $999.99
  • McKay’s Antiques & Curiosity Shoppe: see specials in stores
  • Ms. B-Haven Alpacas: bring in the ad and get 10% off
  • Country Cottage: receive a free candle if wearing plaid
  • Lake Street Florist & Gift Shoppe: 10% off Star Vine Gift Line
  • The Divine Tree: 20% off one item
  • Vintage & Vogue Shop: 20% off one item
  • Nor-Web Leasing, Inc.: 15% off excluding appliances

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Always ahead of the curve, Genesee Community College’s Fashion Design program created a plaid/tartan design several years ago. GCC’s plaid is registered with the Scottish Register of Tartan, National Archives of Scotland. The College’s official plaid is used by faculty, staff, clubs, and students at various events, particularly the College’s recent 50th Anniversary celebration where it helped to build the collegiate spirit.

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Genesee Community College is one of the very few community colleges in the nation that has our own plaid design, especially one registered in Scotland, designed by alumni with various  related projects managed by students! The plaid design has been used on men’s neck and bow ties, women’s silk scarves, as well vests, kilts, t-shirts (short and long sleeve), socks and stationary. New GCC plaid products will continue to provide students with merchandising opportunities.

If you are interested in purchasing GCC plaid products and supporting the Fashion Business program during this holiday season, visit www.gccfashion.live!

Our College Experience

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Hello readers of the GCC Blog,

Our names are Zarina and Sabina, we are two international students from Kazakhstan studying Digital Art at GCC.   We are not good in writing stories about ourselves. Thus we decided to write about GCC and Digital art major.

About GCC. We found this college on Internet while searching colleges with appropriate tuition, fees and location. In GCC we love that we can learn new things that we can apply in the future job. This college gives many opportunities to international students. There are many international events and many clubs that you can join.

About Digital Art. We like going to Digital Art classes, because we love creating new projects that we have never tried to do before. We can express our ideas and share them with other students. There are not many students who study Digital Art major here in GCC. The students help each other. We can practice and develop our skills while attending digital art classes.

About MarCom. We decided to work here because we would like to get new experience. I hope MarCom will give us good experience. We want to know the many sides of Marketing, how it works and decide in what field of future work we would love to work.

We are supposed to graduate in fall 2018. After graduation we hope that we will get a good job.

F.A.M.E. Bringing Artists Together to Benefit All

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No need to head to New York City or Toronto for a major film fest… it’s all here at Genesee Community College with WNY F.A.M.E. (Film, Art and Music Event)! Take a break from studying on September 15-17, 2017 to enjoy more than 75 movies, music videos and short films, live music competitions, game show, raffles, workshops, and more at the upcoming F.A.M.E. Event! Entry is free before 5 p.m., after 5 o’clock tickets are $10 for a single block and $25 for the VIP Festival Pass. You can visit www.wnyfame.com to view dates and times, as well as purchase your ticket ahead of time.

 

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F.A.M.E. is run under Beaver Alley Studios, a nonprofit organization. It was created by Rhonda Parker, a former GCC student, and her husband Mark. The organization was established for the purpose of production, promotion, distribution, exhibition and celebration of all art forms especially those from a female perspective. Their main goal is “helping people to follow their dreams.” 

 

I got the opportunity to speak with Rhonda and learn more about her, and her organization. Rhonda is an award winning writer and director, and her love for the arts is what led her to Beaver Alley Studios, her goal being to “bring artists together to benefit all.”

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Beaver Alley Studios was formed in 2014. Originally it was called Kaleidoscopic Productions, but it was changed to its in 2015, they felt Beaver Alley’s Production was easy to spell and more memorable. They chose the name because of the “ironic undertones of female empowerment,” and Rhonda says in every project they create there is at least one scene on the brick road of Albion’s Beaver Alley. Rhonda says her favorite part about working within her own company is being able to follow their visions, and all of the people she has met along the way. She says they have taught her so much both directly and indirectly, and she loves being able to create with the variety of people she’s met during her time with Beaver Alley Studios.

 

Rhonda studied at GCC from 2012-2015, she began as a Paralegal major, with the main goal of being able to help her family with civil rights violations, however her paralegal knowledge also helped her with paperwork when creating her nonprofit organization. However after meeting Barry Chow in a scuba diving class, she learned of all of the different courses GCC has to offer. This led to her interest in film. She later added a second major studying Communications-Media Art. Rhonda says her love for art was not all that spontaneous, it actually started as a child. She has always loved drawing and writing. She wrote her first script in high school, and even turned some of her scripts into films for school projects. It was the inspiration in her early adulthood years that led to her taking script writing more seriously.

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‘Friends Don’t Let Friends Date Friends” was written as a “somewhat autobiographical version of events at a time when I hung out in coffee shops writing poetry,” says Rhonda. The talent she met while directing “Friends Don’t Let Friends Date Friends,” eventually led to her experimentation with short film. Her second feature was with Lonely Bananas where she was given the opportunity to work with over 30 of the best area actors, writers and entertainers. She stepped out of her comfort zone for her third feature, “Message in a Bottle,” which premiered on September 15, in Movie Block 4.

 

Next Rhonda hopes to embark on uncharted waters with the psychological thriller “Lifeboat.” Through her work with Beaver Alley Studios she continues to work to grow the audience base for local artists. Her hopes for this year’s event are to increase public participation, and to create a more relaxed environment for attendees.


Don’t forget the event is free before 5 p.m., so why not stop by and see all that Rhonda Parker and her Beaver Alley Studios team has to offer. Also make sure to purchase your movie block, or VIP Festival Pass ahead of time, and join the fun!

 

Professor Bucki’s Keys to a Successful Interview

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IMG_20170308_085622Professor Bucki, the Director of GCC’s Information Technologies Department, attended my Professional Sales class as a guest speaker to discuss the side of the job interview process that usually isn’t covered, that being what does an employer actually looks for and consider during an interview. He lead into his presentation simply titled “The Interview” with some humorous personal stories as well as an inspirational story about a lumberjack. Some key factors he shared were:

  1. Develop your self-brand
  2. A good Resume and cover letter can take over 100 hours to perfect and should always be changing as you gain more skills and experience
  3. Most employers spend less than 30 seconds looking at your resume
  4. The point of the interview is not just to see if you have what it takes to do the job, but finding out who you are and if you’ll fit in culturally as well
  5. Easiest ways of killing your interview
    • Trashing a previous employer
    • Ignorance of the company
    • Not having questions
    • Bringing up vacation, promotions, and salary
    • “BSing” your way through the interview
  6. Most common and important interview questions
    • Why should I hire you?
    • Tell me one of your weaknesses
    • Tell me about a time you failed
    • Tell me about your greatest success
  7. How to beat nervousness
  8. Make sure to follow up or send a thank you letter

Special thanks to Professor Bucki for bringing such a unique and exciting viewpoint to our classroom. The presentation was full of valuable information that we can all incorporate into our future job searches.

Donna Rae Sutherland & Her GCC Journey

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If you have ever had Professor Dudkowski for a class then you know what a great teacher he is, and how much he cares about his student’s success. In order to gain more knowledge from something other than our textbook and his lectures, we were given the opportunity to bring in a guest speaker. I thought this was a great idea, and enjoyed the guest speakers that had come in the past weeks, so I decided to ask my boss to come in.

donnaraeIf you don’t know Donna Rae Sutherland, she is the Associate Director of Marketing Communications here at Genesee Community College. For short we refer to this area as MarCom. Donna Rae has worked at GCC for 14 years, and has 35 years of experience in communications, within this time she has never been unemployed.

She graduated from high school in 1978, and made the bold move to San Francisco at the age of 17. Jumping forward to her being back in the Western New York area, she earned a certificate in Graphic Arts from Villa Maria College in 1983, as well as a Bachelor’s Degree from Syracuse University, specifically the Newhouse School, in 1988. During her time at Syracuse she majored in magazine journalism and minored in graphic arts.

Now some of you may still be wondering, what exactly does Donna Rae do?! She works on advertising and promotions for GCC, as well as social media, public relations, student to alumni projects, special projects for the President, and she is also involved in several committees.

During her presentation she talked extensively about how she helped develop the current GCC logo and brand. When Donna Rae first began working at GCC she knew the logo needed updating. It wasn’t appealing to the eye and there were many new online marketing outlets that demanded a new contemporary logo.

One of the first steps in making a new logo was doing in depth research to uncover the positive and negative perceptions of GCC. In a professionally conducted branding study, GCC needed to determine what 3 words the school should be most remembered by. Something that alumni could resonate with, and something others would remember when they heard or saw something about the school. The Branding Steering Committee finally concluded “Beyond Expectations” were perfect words to be GCC’s brand.

Next was to create a new logo and because this institution is commonly referred to GCC and it is affiliated with the State University of New York, they chose SUNY GCC for the new logo. It only made sense to use the name that almost everyone uses when talking about the school.

When you look at any logo you probably don’t think too much about it, but Donna Rae and the Branding Steering Committee put in a lot of time and effort for the GCC brand to be just right. To go with the idea of “Beyond Expectations,” the new logo has three major components: a warm, golden lower shape with a rounded corner which represents the caring faculty and staff; a rigid blue shape with sharp corners that represents the rigors of higher education; and the ‘white tornado’ between these two shapes which represents us, the students who are whirling off the page into future without boundaries. And what’s best is the logo works in all media—from a 12 foot wide billboard to a tweet that is 16×16 pixels!

Donna Rae and the MarCom team are just one part of the reason GCC is and will grow in the future. Like her colleagues around campus in all divisions, she is dedicated to making this school a great place, helping existing and prospective students succeed. Marketing communications is an important part of the success of Genesee Community College and I am excited to be part of the team.

 

Student Blogger: Danielle Lauricella

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For my first blog post I’d like to give you as much information about me as possible, so you can really feel like you know me. My name is Danielle Lauricella, I’m a freshman here at GCC, and I’m in my second semester. I live in LeRoy, a small senior-pictown about 15 minutes away from Batavia. If you want to know more about why I’m here, my interests, and my hobbies, then keep reading!

For starters I’ll tell you why I’m at GCC. Right now my major is general studies, but I plan to declare my major in business administration or communications in the fall. After GCC I hope to transfer to a 4 year school; some of the schools I have been looking at are: SUNY Brockport, SUNY Geneseo, Daemen, and St. Bonaventure. I hope to get my associates degree here, my bachelor’s at whichever 4 year school I pick, and possibly continue my education to get a master’s degree. I hope to be the first in my family to walk the stage on graduation day and receive a college degree. I am very focused and driven on what I want, and I truly hope I can achieve all of these things.

Now, to get to know me a bit more personally, I’ll tell you some of my hobbies. I am a girl with a love for all different forms of creative outlets. In high school I was an art student, and pretty much the only thing I liked to make was black and white graphite portraits. I’m also a YouTuber, and often times when people hear this I get a lot of confusion. I’ve been interested in being a YouTuber since I was allowed to use a computer. I always played with the idea of of having my own channel, but never followed through because I worried about what other people would think. At the end of my junior year in high school I went for it, and ever since it has been something I love to do. I also have my own personal blog where I talk all things adult-ing, college, and just life in general; and I’m really excited to bring that to the GCC blog. I am also your typical social media crazed millennial, it’s not a lie when I say you can find me on almost any social media platform: Twitter, Instagram, Pinterest, Tumblr, and Linkedin. In my free time I’m most likely online shopping or watching Shameless on Netflix (10/10 recommend watching Shameless). As you can tell I have a lot of interests and hobbies, but I like that about myself because I never have a moment of boredom.

That is everything to know about me for now! I’m just your average college girl trying to survive the day to day struggles of being broke with way too many homework assignments and not enough coffee to get through it all. I really look forward to posting more, and sharing my thoughts and ideas with you all. Until next time.

“Be yourself; everyone else is already taken.” -Oscar Wilde

– Danielle

The Benefits of A Summer Internship

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As globalization continues at a rapid pace, the competition for jobs continues to increase as well. In this day and age you no longer just have to be more qualified than the person sitting next to you, you have to be more qualified than the countless others all around the world. This is where the role of the internship becomes more crucial than ever.

Employers increasingly want to see previous experience in their new fresh out of college hires. Seems like an impossible situation right? Well not if you’re willing to get out their and “pound the pavement”, metaphorically or otherwise. Internships not only allow you to develop your skills, they also allow you to build your professional network, build your confidence, and perhaps most importantly, they allow you to take your career plan out for a test drive. Put in 3 or so months, and find out if that “dream job”, is really a dream, for you.

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This summer I was fortunate enough to intern as The Press Release Manager for the startup fine jewelry company, JEWELv:

JEWELv is not just another jewelry shopping site; it’s a shopping experience where you can create the perfect piece of custom fine jewelry each and every time. At JEWELv, we want to help create lasting memories and lasting impressions with unique pieces that you have the opportunity to design yourself. We believe the gift of jewelry should be as individual as the person it is designed for, and our state of the art technology allows you to make that happen.  The average jewelry store limits you to the inventory they have selected.  At JEWELv our goal is not to sell you a piece of jewelry out of the case, but to help you create something unique for that special person or special occasion. We craft gifts to be treasured for decades to come by those near and dear to you. From stories that start with once upon a time all the way to happily ever after, JEWELv provides the perfect jewelry pieces for every moment in between.”

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I cannot begin to describe how formative, and enriching this internship was for me. I’ve known that luxury PR was my passion for quite a while(I have my Public Relations certification from PRISM, and served as PR Manager for the 35th Annual GCC Fashion Show), but this position really cemented that passion. As the name implies, I was in charge of press releases for the company, weekly blog posts, and influencer/media outreach and collaboration. Interning for a startup was an amazing experience because I was one of a term of nine core employees; I reported directly to the CEO.Working for JEWELv not only gave me PR experience, but experience in luxury retail, and working with startups. It was invaluable.

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While I no longer work for JEWELv, I credit them for where I am today. If not for the skills and experience I received under their employment, I would have never landed my current Public Relations internship position with The Lingerie Lab, which I am working diligently day and night to transition into my permanent dream position. Yeah, PR Manager for a luxury lingerie company is my dream position, trivia fact about me.

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To sum things up, if you’re currently in college, or even a recent college graduate, INTERN! Intern now, intern a lot, and intern passionately and ferociously. Be hungry for the experience, and personal and professional development. Employers increasingly view their internship programs as the best path for hiring new entry level candidates.