Embark on a dynamic journey into cannabis business development, where entrepreneurs and business owners will delve into the legal and regulatory landscape, gain insights into sustainable business models, and unlock the keys to financial management and investment opportunities. This course fosters collaboration, promotes ethical practices, and encourages diversity, all while equipping participants with the knowledge and resources to navigate industry challenges and advance their businesses.

Brandi Hester-Harrell, M.Ed, stands as a distinguished educational consultant, acclaimed publisher, and committed policy advocate. Drawing on over 15 years of experience in educational reform, Brandi, in collaboration with her partner Precious Brown, is at the forefront of introducing innovative approaches to education, hospitality, and community outreach through their company, EEWC.

Brandi’s expertise spans the realms of education, policy, and cannabis, propelling her mission to redefine postsecondary coursework, particularly in communities impacted by cannabis prohibition. Her efforts closely align with the evolving landscape of cannabis legalization, propelling educational reform through policy initiatives and financial advancements.

In her latest educational endeavor, Brandi proudly serves as an adjunct professor at Genesee Community College. In 2024, she will be teaching courses such as Advancing Entrepreneurship: Cannabis Business Dynamics and Cannabis Branding and Marketing, aimed at supporting SUNY institutions in preparing community members for roles in this burgeoning industry.

Spring 2024 Course Information
Online via Brightspace
Tuesdays and Thursdays, January 30-March 14, 2024
6:30 pm-8:00 pm
Instructor:  Brandi Hester-Harrell, M.Ed

For more information, please visit: https://www.genesee.edu/about/offices-departments/best-center/professional-development/career-enrichment-courses/

or call the BEST Center at 585-345-6868.