work-study

GCC Internship Program: Inside Look

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By: Ta’tiana Lee

My first internship is literally changing my life! I am an intern with the Marketing & Communications department at Genesee Community College, also called MarCom, and already have experience gained in areas that I never thought would be within my reach. I have documented and created event calendars throughout the local community. In doing this I found great free sites to advertise publicly and the structure and manner of creating an event. I got the opportunity to work under a trained photographer while practicing photography myself. At this moment, I knew that I would enjoy being a part of MarCom at GCC.

The hours are flexible and my portfolio will definitely look a lot better because of the opportunities provided by MarCom. I have two days minimum in an office setting and one day minimum working from home. New opportunities come often and they are things to brag about. For instance, I arrived on one of my office days to a professional videographer hired by the school. I was able to witness the beginning process of videography. I was even able to sit in and brainstorm with the team for that project, which included my supervisor and the videographer himself. Not only was I able to sit in and bear witness but I actually felt as if I had a voice. That opportunity will forever stay with me because it became motivational in a way. It reminds me that this can be my life and that I can have a career!

I am also a student at Genesee Community College and MarCom is very understanding when it comes to education. If I have a test or need the day to study, they will not only assent but they would help me find the time to make up the hours that I’ve missed. My goal was to gain experience in an office like setting and in the business world and MarCom has made it possible for me to do exactly that plus more. I can’t wait to blog an update with even more experiences gained by completing my internship with the Marketing & Communications department at GCC.

Here is a picture taken by me at Discover the Stars

This was the first event that I had attended for GCC’s Internship Program. This was also where I was able to learn from and work under a Professional Photographer. It was filled with students and donors, which made the moments I’d captured even more special.

Here is a picture I captured at an event for student athletes

At this event I got to practice taking in motion shots. This event was the same day as Discover the Stars.

Here is a picture taken by me at the Homecoming Weekend Car Cruise

This picture was taken at a car show at Genesee Community College. I love cars so this event was also a lot of fun.

Student Blogger Intro – Zerin Firoze

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I am a sophomore International student at GCC from Bangladesh. I am a scientifically literate individual and I am very passionate about science and secular activism. I love to advocate for science and secularism during my free time. I love the United States of America because of its advancement in science and technology, gender equality, secularism, democracy, freedom of speech, LGBTQ rights and diversity. I hope to be a US citizen someday.

I am an introvert. I have always loved reading and writing. So, the position of being a blogger and news assistant at MarCom is perfect for me. I am honored to be a GCC blogger.

I’m really passionate about the science clubs, but also plan to explore all kinds of campus activities closely so that I can make great and accurate blog posts.

My Time Working For Marcom

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By: Mike Adamczak

For the past couple of weeks, I have had the privilege of being able to work with the wonderful people at the Marketing Communications (MarCom) Department of Genesee Community College, thanks to the Upward Bound Program. In these past few weeks I’ve learned some useful skills that could be used in a future career such as how to create the most professional portrait picture possible, create and collect data from a survey, as well as my most favorite of all, how to fly and take video with a drone. Check out this Awesome Video of the drone following me up the spine at GCC!

The drone was most valuable to me because it allowed me time to talk with Tim Lawton, Online Communications Specialist for GCC and Upward Bound Alumni. While assisting him as the Visual Observer, as well as helping teach three classes on how useful a drone is in advertising; we discussed the importance of why going to GCC would be a great choice to start off when going for a bachelor’s degree and what to look for the most when figuring out which college is the best fit for you.
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As well as assisting in drone flying, I was also given the task of performing a survey of my fellow Upward Bounders. Along with my work study partner Fermina Sanchez, we worked to present original questions on what social platforms are most used today by high school students and which would be best for GCC to advertise on. Our findings are blow!

As part of our work study duties, the Marketing Communications Department at Genesee Community College had us survey 51 of our fellow peers in the TRIO Upward Bound program. The purpose of this survey was to determine which social media platform would be most beneficial for marketing advertisements.

  • The average age demographic of our data set was 15 year olds, with a majority of the answers coming from female students (n=35) as opposed to the male students (n=16). When asked what social media platform was most often used for social interaction, we found the majority of students preferred snapchat (n=32).
  • We found that when browsing the internet, most people do not notice or pay attention to the online ads (n=20).
  • The data showed that the SUNY Website and College Board website were most commonly used for college research (n=19/19).
  • Something interesting that we noticed about the data would be that although a majority of students found themselves spending most of their time on snapchat, colleges would have the most success catering to students personally through emails (n=14).
  • Most students found that the cost of tuition is information that they would most want to be made readily available on a college’s social media profile (n=13).
  • When asked their opinion on whether or not there was a general stigma that community colleges are less rigorous and professional than four year colleges, most students said they agreed or strongly agreed (n=26) or remained neutral (n=22).
  • As expected, most students found that the greatest influence in their life when considering colleges would be their family (n=21), but to our surprise there was also a large amount of students who felt that they had no outside influence and they formed their opinions independently (n=20).
  • Finally, when asked what students found most important to have at a college when making their final decision, the majority said that the college would need a wide variety of academic programs (n=14) and that they would need to have quality instructors and professors (n=14).

For their participation in our survey, each participate was put into a raffle for a $25 gift card to Barnes & Noble. During free time, we pulled a winner. Congratulations Karley Greenman and thank you everyone for helping us with our market research!

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