Trace George

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By: Jewel Watters, Fashion Merchandising Major

The annual business idea pitch competition is fast approaching us now, and will be here in about two weeks! By this time, all participants should have already signed up for the competition, and should have at least attended one workshop to be able to participate. If you still haven’t attended a workshop, there is only one more left and it will be happening on April 12th during the common hour in T122, and will be about pitch prep.

This competition would be a great first step to making your dreams come true. One of our very own alum, Trace George, opened up his own business after graduating and has had a lot of success ever since. Trace George opened up the VSP Graphing Group Company in 1995, and his business went from a small sign shop in his garage to the successful business it is today.

According to Business First’s Fast Track 50, George’s business is the 10th fastest growing business here in western New York which is a real achievement. George’s company is also the official graphic provider for the Buffalo Bills, and the Sabres which are both amazing achievements.

Hopefully hearing about all the great things Trace George has accomplished for his business since graduating here inspired you, and made you more motivated to do this pitch competition coming up on April 19th! We hope to see you all there, and can’t wait to hear your business ideas! If you have any questions or concerns regarding the pitch competition, you may contact Lina LaMattina at lmlamattina@genesee.edu.

Student Entrepreneurs

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By: Jewel Watters, Fashion Merchandising Major

The annual pitch competition is coming up quickly, and there is only one workshop left for you to attend if you haven’t gone to one of the workshops already, the last workshop will be on April 12th during the common hour in T121 and this workshop will be an Idea Pitch Preparation.

If you are still unsure about whether your business idea is good or not, I’m here to tell you that there is no idea that is stupid, all businesses are creative in its own way, and there are many entrepreneurs out there that are students also just like we are.

There are student entrepreneurs out there that you could research into and learn many great things about. There are student entrepreneurs who have created a fashion company with clothing designed from wet-felting and shibori. There is also a student entrepreneur out there who provides restaurants with computer tablets for guests to pay right from the table. The point is you can make any business that you want to, no idea is stupid or too small.

If you do your research, you will find out many of the things that keep these fellow student entrepreneurs motivated to start a business, and keep it going. Some of these things being students researching founders who are also in the startup phase as well, and being motivated because they want to create a legacy that means something to someone.

If you are interested in looking up more information about what being a student entrepreneur can do for you, or if you are interested in attending the annual pitch competition then come attend the last workshop on April 12th, and come out to the pitch competition on April 19th and get a chance to win a cash prize. Hope to see you all there!

Contact Lina LaMattina for the application form, or any questions.

LMLamattina@genesee.edu

Make Your Dreams a Reality

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By: Jewel Watters, Fashion Merchandising Major

Have you ever thought about opening up your own business sometime within your lifetime, or thought about a business idea that you would love to see come to reality but not knowing what to do about it? Well, help is on the way pretty soon!

Genesee Community College will be hosting a Business Idea Pitch Competition on April 19th in the Conable Technology Building in room T102. This is the place to make your dreams a reality, and a chance to get to watch your dreams come to life. This is a real opportunity to present your business idea to people, and get help to make your dream business happen sooner than later.

If you don’t think that your business idea is good enough to be presented quite yet, there are business workshops happening up until the pitch competition to help guide you and give you more information about opening up your own business.

This pitch competition will also be judging your business ideas and if you win you may be able to win a cash prize, and let’s face it money is a pretty convincing way to get any college student to go to anything.

Attached below is a link to all the information you need to know if you’re thinking about attending the Pitch competition.

https://www.genesee.edu/home/events/businesspitch/

Student Blogger: Danielle Lauricella

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For my first blog post I’d like to give you as much information about me as possible, so you can really feel like you know me. My name is Danielle Lauricella, I’m a freshman here at GCC, and I’m in my second semester. I live in LeRoy, a small senior-pictown about 15 minutes away from Batavia. If you want to know more about why I’m here, my interests, and my hobbies, then keep reading!

For starters I’ll tell you why I’m at GCC. Right now my major is general studies, but I plan to declare my major in business administration or communications in the fall. After GCC I hope to transfer to a 4 year school; some of the schools I have been looking at are: SUNY Brockport, SUNY Geneseo, Daemen, and St. Bonaventure. I hope to get my associates degree here, my bachelor’s at whichever 4 year school I pick, and possibly continue my education to get a master’s degree. I hope to be the first in my family to walk the stage on graduation day and receive a college degree. I am very focused and driven on what I want, and I truly hope I can achieve all of these things.

Now, to get to know me a bit more personally, I’ll tell you some of my hobbies. I am a girl with a love for all different forms of creative outlets. In high school I was an art student, and pretty much the only thing I liked to make was black and white graphite portraits. I’m also a YouTuber, and often times when people hear this I get a lot of confusion. I’ve been interested in being a YouTuber since I was allowed to use a computer. I always played with the idea of of having my own channel, but never followed through because I worried about what other people would think. At the end of my junior year in high school I went for it, and ever since it has been something I love to do. I also have my own personal blog where I talk all things adult-ing, college, and just life in general; and I’m really excited to bring that to the GCC blog. I am also your typical social media crazed millennial, it’s not a lie when I say you can find me on almost any social media platform: Twitter, Instagram, Pinterest, Tumblr, and Linkedin. In my free time I’m most likely online shopping or watching Shameless on Netflix (10/10 recommend watching Shameless). As you can tell I have a lot of interests and hobbies, but I like that about myself because I never have a moment of boredom.

That is everything to know about me for now! I’m just your average college girl trying to survive the day to day struggles of being broke with way too many homework assignments and not enough coffee to get through it all. I really look forward to posting more, and sharing my thoughts and ideas with you all. Until next time.

“Be yourself; everyone else is already taken.” -Oscar Wilde

– Danielle

Student Support Services Visit Local Business

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By: Christi Lotempio

Celina and Erin from Student Support Services arranged a tour of T-Shirts Ect in Batavia. This is a T-Shirt company located at 37 Center Street in Batavia, or mytshirtsect.com. The company offers screen printing, canvas prints, wall graphics, embroidery, Decals, Banner and so much more. The owner, Brian Kemp, was a graduate of SUNY GCC.

Our group was able to walk through the entire business to view the printing and the embroidery being completed at the time of our tour. We learned about everything from taking a customer’s order, how the T-Shirt is printed or embroidered, and their checks and balance system. Mr.Kemp was very informative and gave us many tips on running an effective business. Some of the most important things he noted were networking, providing great customer service and being honest (The Golden Rule). He was able to share with us some of his marketing ideas, such as the wooden coin (if you find one and you return it to T-Shirt Ect – you get a free T-shirt!) and the logo printed on the sleeve of the left arm of a shirt. He was able to give us a complete outline of being an entrepreneur, and encouraged to think outside of the box to make your company stand out.

Not only was the tour fun but we all got our own shirts. Thanks for the T-Shirts Mr.Kemp!!

Thoughts on Genesee Community College

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By: Fashion Intern Mariah Paddock

Every Wednesday in Advertising class, students participate in workshop Wednesday. Students are put into groups and are given a topic and are asked to brainstorm different advertisements and ideas. In today’s class, November 9th, students watched the new video, recorded by Forest Production and Photography, about Genesee Community College alumni, their stories and what they thought of GCC. The video had the end message about GCC; “We’ll take you where you want to go!” The video went back and forth from students in the college now and then would showcase alumni in between. The alumni explained why GCC was the perfect decision and where they are now. The video also said, “GCC can enrich your life.”

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After watching the video, current GCC students in Advertising class were asked to come up with ideas of what they think about Genesee Community College. Students came up with multiple ideas, stating the different benefits and opportunities GCC has to offer. They listed concepts such as hands on experience, diverse students, small class sizes and supportive professors. One student said, “GCC gets you started in a friendly environment where everyone is accepting of each other.” Another team came up with an advertisement showing a person daydreaming, saying “Just as I imagined; great people, personal, affordable” (shown below). Students overall agreed that Genesee was the perfect step up in “getting your foot in the door” and digging deeper in your interests and desired careers.

Students at GCC aren’t afraid to get involve and use the opportunities that Genesee gives them. GCC gets you ready for your future and makes you feel welcome and comfortable with whatever you are doing. The success level of graduates at Genesee Community College continues to grow. Don’t forget that, “We’ll take you where you want to go!”

If you wish to watch the alumni video the link is below!

https://www.youtube.com/watch?v=SdE5Qm2KwmE&feature=youtu.be

Fashion Speaker Series: David Zyla

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By: Fashion Intern Mariah Paddock

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Genesee Community College had the honor of hosting Emmy Award Winner, David Zyla on campus for the second time. In three years, he won his Emmy for styling a soap opera, All My Children. David is also the author of three books, How to Win at Shopping, Color Your Style, and The Color of Style. Some students were chosen as project managers to have lunch with him and also gave him a tour of the college. David Zyla started out styling his parents, who quickly realized he had a special talent. His parents enrolled him in painting and drawing classes, and his creative talent continued to flourish throughout his childhood. After high school, he attended NYU for costume design. While designing costumes for Broadway productions, people would ask him, “why do you put him/her in that specific color?” He would tell them that it was just supposed to be that way. David has a gift of teaching people what colors are right for them. He says, “notice it in you” and “your color is a map of you and your personality.”

If you are attracted to one specific color, David advises you to buy multiple pieces of clothing in that same color. One of his color tips is to look at the color of your veins on your wrist, the blue, purple or green is your dramatic color, which will make you stand out. The color of your finger tip when you push it, is an orange/red color, which will be that shade that looks best on you. David Zyla has dressed several different celebrities, including Hillary Clinton when she was the first lady. After this endeavor, he went into the television industry. He is currently styling for television shows, commercials and is working with private clients. His end goal for each private client is making them feel like themselves in their clothes. David says, “Clothes are clothes, they were meant to showcase you.”

When finding a new wardrobe for clients he starts in their closets. If you have something in your closet that you hate, don’t look for that in the store. If you absolutely love something, and it brings you happiness, then it is okay to splurge. Another tip is knowing why you love or hate a piece of clothing. The color, fabric, fit, length, or neck line that you love or hate is essential when deciding what to shop for. After all, you are building a wardrobe to showcase you! David tells us that we should always have a game plan when going shopping, don’t have a vague idea, know exactly what to look for. Use strategic shopping; leave more than one hour to shop, go alone, and turn the cell phone off. Know that department stores are designed to keep you in the store and shop longer. The most expensive items are displayed on the right as soon as you enter the store, lower priced items are to the left. The register add-ons are put there to make you buy on first instinct. When it comes to the fitting rooms, it is all about finding your perfect match and size. Take more than one size into the dressing room if you aren’t sure about your size.

Throughout David’s styling career he has learned that jeans are one of the hardest things to find the perfect pair for clients. He says, “A tip when finding the right pair of jeans, is in the fitting room, sit down in them. If they are uncomfortable then they aren’t the ones.” It is also important to know when and how to splurge on things like formal wear, handbags and coats because they will be used over and over, and on a good pair of pants. Mr. David Zyla is a friend of the GCC Fashion Business program. He generously invites us annually to attend his Fashion Speaker Series at the National Arts Club when we visit New York City in October.

zylaandstudents.pngJulia Bailey, David Zyla, Mariah Paddock