How did I earn the blisters on my feet?

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By: Donna Rae Sutherland, Associate Director of Marketing Communications, GCC
The past three days I’ve had the distinct pleasure of being the ‘chaperone’ for a terrific group of GCC Fashion Business students on their annual sojourn to NYC.
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We toured FIT & LIM and I saw some amazing sites & sights! I got to know my colleagues, Professors Ehrhart & Taylor, and appreciate their dedication to their craft as well as their creativity. (I also was wowed by Busdriver Bob who maneuvered our vehicle through some tight spaces in mid-town Manhattan.) 20171006_111705_resized
Besides FIT & LIM, the places I saw for the first time that truly impressed me were The High Line, Ocula, Miss Saigon, and definitely, The 9/11 Memorial.
We were blessed with summertime weather & a full moon to boot!
#GCCinNYC was a blast in 2017 and well worth the blisters. I can’t wait to see what these students will do in April for the 37th Annual Fashion Show.

Fashion Speaker Series: David Zyla

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By: Fashion Intern Mariah Paddock

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Genesee Community College had the honor of hosting Emmy Award Winner, David Zyla on campus for the second time. In three years, he won his Emmy for styling a soap opera, All My Children. David is also the author of three books, How to Win at Shopping, Color Your Style, and The Color of Style. Some students were chosen as project managers to have lunch with him and also gave him a tour of the college. David Zyla started out styling his parents, who quickly realized he had a special talent. His parents enrolled him in painting and drawing classes, and his creative talent continued to flourish throughout his childhood. After high school, he attended NYU for costume design. While designing costumes for Broadway productions, people would ask him, “why do you put him/her in that specific color?” He would tell them that it was just supposed to be that way. David has a gift of teaching people what colors are right for them. He says, “notice it in you” and “your color is a map of you and your personality.”

If you are attracted to one specific color, David advises you to buy multiple pieces of clothing in that same color. One of his color tips is to look at the color of your veins on your wrist, the blue, purple or green is your dramatic color, which will make you stand out. The color of your finger tip when you push it, is an orange/red color, which will be that shade that looks best on you. David Zyla has dressed several different celebrities, including Hillary Clinton when she was the first lady. After this endeavor, he went into the television industry. He is currently styling for television shows, commercials and is working with private clients. His end goal for each private client is making them feel like themselves in their clothes. David says, “Clothes are clothes, they were meant to showcase you.”

When finding a new wardrobe for clients he starts in their closets. If you have something in your closet that you hate, don’t look for that in the store. If you absolutely love something, and it brings you happiness, then it is okay to splurge. Another tip is knowing why you love or hate a piece of clothing. The color, fabric, fit, length, or neck line that you love or hate is essential when deciding what to shop for. After all, you are building a wardrobe to showcase you! David tells us that we should always have a game plan when going shopping, don’t have a vague idea, know exactly what to look for. Use strategic shopping; leave more than one hour to shop, go alone, and turn the cell phone off. Know that department stores are designed to keep you in the store and shop longer. The most expensive items are displayed on the right as soon as you enter the store, lower priced items are to the left. The register add-ons are put there to make you buy on first instinct. When it comes to the fitting rooms, it is all about finding your perfect match and size. Take more than one size into the dressing room if you aren’t sure about your size.

Throughout David’s styling career he has learned that jeans are one of the hardest things to find the perfect pair for clients. He says, “A tip when finding the right pair of jeans, is in the fitting room, sit down in them. If they are uncomfortable then they aren’t the ones.” It is also important to know when and how to splurge on things like formal wear, handbags and coats because they will be used over and over, and on a good pair of pants. Mr. David Zyla is a friend of the GCC Fashion Business program. He generously invites us annually to attend his Fashion Speaker Series at the National Arts Club when we visit New York City in October.

zylaandstudents.pngJulia Bailey, David Zyla, Mariah Paddock

GCC Plaid Rockin’ The Campus!

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By: Mariah Paddock – Fashion Business Program

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Genesee Community College has created their own plaid that has even been officially registered by the Scottish Register of Tartans. For the textile aspect, the GCC plaid is a twill weave, which can be easily identified by the diagonal lines. Our GCC school colors are also official Pantone colors. The blue color is the Pantone 2945 C and the yellow color is the Pantone 117 C. The plaid has been steadily moving through the college, starting with the fabric, shown above. Official GCC Plaid neck ties, bow ties, and scarves were produced in the 2015-2016 school year. The introduction of the plaid was a success, and is continuing to flourish into the 2016-2017 school year. We have introduced GCC Plaid socks and we are in the process of getting t-shirts, as well.

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Students, in the fashion program are eager to get involved in different activities within the school. We are even willing to help advertise to increase awareness of the official GCC Plaid. Students have combined their efforts by posting on social media, blogging, and even making ad campaigns, seen below. We have graciously given the plaid away at different events to guests of honor and others who have taken time to help the students learn about the fashion industry. During our New York City trip in October 2015, we gave the plaid neck ties, bow ties and scarves to the people in the industry, including former alumni, as gifts. They were telling their stories to students and giving them tips about making it in the fashion industry. Students have also given the plaid to guest speakers that are part of the Fashion Speaks Series at the GCC Batavia campus, one being the Emmy Award winning fashion stylist, David Zyla.

Giving the plaid to these special people showcases the fashion students’ appreciation for their participation in helping them succeed.

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Students are always using social media to spread the word about the work they are doing or events that are happening at Genesee Community College. The hashtags are a perfect way to stay connected with each other and get the word out on an international level. While in New York City the fashion students used the hashtag #GCCinNYC. Now, with the plaid, we ask everyone to post pictures of themselves in the GCC Plaid and hashtag it, #GCCPlaid.

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The GCC Plaid is also on display in the Alfred C. O’Connell Library, featuring a vest, kilt, socks and scarf, seen above. The vest and kilt in the display was created by Professor Donna Ehrhart. Design students are in the process of making their own plaid vests and other items in the official plaid. Currently the GCC Plaid socks are for sale in the Math and Science Suite for $10. Stay tuned for the GCC Plaid Logo t-shirts that are coming soon!

Don’t forget to follow us on social media @trendygcc

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NYC Visual Diary Day 2

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Hello everyone! Day 2 in New York City started off right with a visit to the Gitman Brothers Showroom. After Gitman Brothers, we headed to the Tommy Hilfiger flagship store, on 5th Ave, to have a tour of the store from GCC Fashion Program Alum, Connor. Following Tommy, we headed to the fashion forecasting giant, The Doneger Group. It was an amazing day and in the coming weeks I will be posting more in depth on each of the wonderful places we were able to visit. All of us in the GCC fashion program want to thank the individuals who were willing to take time out of their day to meet with us. We cannot thank you enough.  Be sure to follow us on Instagram, @trendy.gcc, on Twitter, @trendygcc, and on Snapchat, @trendygcc.

Fashion Students’ Color Analysis Seminar

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Professor Donna J Ehrhart tried example of color analysis.

Professor Donna J Ehrhart tried example of color analysis.

On Wednesday, September 18th the Fashion Students conducted a Color Analysis seminar. They were discussing the concepts from the popular book written by Carole Jackson, Color Me Beautiful. The concept looks at the 4 seasons, winter, summer, autumn and spring. The students learned that there are 2 cool seasons and 2 warm seasons. The sophomores draped each student and explained why certain colors were better suited for them, as opposed to other colors. Each of the 75 students who attended were given a chart of the colors that work best for them. Students learned that the colors they wear compliment the appearance of their complexion, hair, and eyes. These monthly seminars are co-sponsored by the DECA Club and the fashion students.

The freshman are hopeful to have their designs featured in the 33rd annual fashion show.

The freshman are hopeful to have their designs featured in the 33rd annual fashion show.

In addition to color draping, the freshman took the floor and showed the sophomores some of the design they have been working on. The freshman are hopeful to have their designs featured in the 33rd annual fashion show. The upcoming t-shirt design contest that is being organized by the fashion design sophomores was also discussed at the seminar. Many freshman have submitted unique designs that will go on the t-shirts to represent the fashion program.

T shirt contest presentation by fashion design sophomores

T shirt contest presentation by fashion design sophomores