The Moirai

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The Moirai are better known as the Fates are three sisters that determine life of humans and gods. They are deities that rule the past, present, and future. Clotho is the spinner, who gives life. The next sister is Lachesis who measures the thread determining the life span of that person. Lastly, Atropos cuts the thread ending their life. The fates can see the future and are involved in many Epic’s. Many of which the epic hero of the tale tries to change their fate and defy the fates rulings. In the famous book Oedipus Rex, by Sophocles, Oedipus’ life is all determined by the actions his father took when he listens to the fates tale. They foretold that Oedipus was going to kill his father and to prevent this he left his son to die. In the end trying to prevent destiny didn’t work and the prediction still came true.

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Elysium inspired many ideas but my friend Seong Choe and I are working on a scene together based on the Moirai. We are making five pieces each for a total of ten. I am focusing on the past and making gowns that reflect the Fates. I really want to convey thread as a theme in my clothing. My colors are going to be light and based on the spring season. I have also been inspired by Greek tapestries. The colors and styles are very rich and beautiful. I have begun sewing and it has been difficult. I really want to embroider designs by hand on the dresses. Trying to create original designs without a pattern to go off of or trying to fit it to specific people is very challenging. I know I have a bunch of work ahead of me but I know it will all pay off.

Author: Min Muchler

Twitter: @muchler_min

Instagram: @m_muchler

Getting Ready for the Fashion Show: PR

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Hello, my name is Fuka Fujii.  Let me introduce what we are doing for the fashion show 2017: “Elysium”. There are five committees, which consist of: the front of the house, the back of the house, planning, finance, and public relations.


The PR committee is responsible for promotion and advertisement of the show.  This is the committee I serve on. This includes the design of the program, radio interviews, behind the scenes interview, and social media. These are some tasks what we are responsible for:

  • Set up a Snapchat filter for the day of the event
  • Working with graphic art students for posters
  • Spread the poster to local media outlets
  • Email to invitation to every student
  • Create strategies to advertise and bring audience to our show
  • Bring awareness to our show through promotion

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 Currently, we are having graphic arts students make sample posters, and they are in the process of finalizing their hard work. So, our official poster is coming up soon! Let us know what you think of it.

Elysium: Hades & Persephone

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In Greek mythology, the story of Hades & Persephone is one of the most legendary tales of all time.  Persephone, Goddess of Spring, was wandering around the fields of Nysa picking flowers.  She was suddenly abducted by Hades, God of the Underworld, in his horse-drawn chariot.  He was in love with her and wanted her all to himself.  The earth opened up as he kidnapped her and made her his prisoner in the underworld.  She spends about 1/3 of the year there, during the winter months.  The rest of the time, she may return as the Goddess of Spring, but will always be trapped as his prisoner.  Her mother Demeter, Goddess of Agriculture, never approved of this and quite frankly, neither did Persephone.

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This is my final semester at GCC, and I’m so excited to say that I will officially have another scene in this year’s show!  Producing a scene for a fashion show is a lot harder than it looks.  Thankfully, I’ve had some experience doing this in the past.  Last year as a freshman, I co-produced a scene called “Fashion Is Surreal”.  There’s a lot of different components that go in to making a scene absolutely perfect.  There’s finding different stores, designers, or retailers to work with, finding models, making sure everything is shipped/delivered on time, scheduling rehearsals, finding hair & make-up artists, coordinating all of the logistics for the rehearsal and show days, & of course, making sure it’s all documented and official.  It’s a lot more work than it sounds.  Things pop up and you have to be prepared for the unexpected.  Last year, one of my models broke her leg a week before the show and I had to find a replacement.  It comes with the territory.

This year, my scene is going to include both male and female models.  It’s going to start off showing Persephone as the Goddess of Spring, and then follow her transformation into the Goddess of the Underworld.  Think pastels, floral motifs, headdresses and accessories, followed by devil horns, dark colors, smoky eye makeup, and jewels for days.  Then, after a slight change of music and atmosphere, Hades will emerge from the shadows.  Persephone is going to be dressed in goddess-like, ethereal evening gowns & Hades is still going to look evil, just glammed up a bit.

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And then there’s the fact that I’m also the Project Manager for the PR Committee!  The job of the PR committee is to make sure that the show gets promoted & advertised.  We’re responsible for coming up with an official logo, distribution to local media outlets, conducting radio interviews, posting on social media, blogging, basically anything and everything that will bring exposure to the show.

The fun part of it is…well, everything!  There’s not really a better feeling than seeing something you’ve worked so hard on and created come to fruition.  It’s beyond satisfying to see your hard work come to life in front of hundreds and hundreds of people.  The thrill of the busy-ness of those two days gives you such a rush, but when it’s over you know that it was all worth it.

Author: Jenna Curcio

Twitter: @JennaCurcio1

Instagram: @jennacurcio24

Personal blog: Jenna Inc.

The Creator of Elysium

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Fashion Shows by definition are an event at which collections of newly designed clothing are modeled for an audience. But, for us fashion students it is so much more. Come Saturday April 29th, we will have logged hundreds of hours preparing for this capstone in our college career. From decorations, and merchandise, to models and marketing, we are tirelessly working to prepare for the 36th annual fashion show, in hopes of it surpassing any of the past shows. We have made strides of progress, but we had to start somewhere.

In the Fall 2016 semester, we were given an assignment for our Merchandise Planning and Control class; develop and present a theme for the show this coming spring. Easy, right? Not so much. I know personally I spent a couple days going back and forth trying to curate something that was fresh, but also wide open for interpretation. What I finally landed on? Elysium.

Elysium, a prominent term in Greek mythology, refers to the “heavenly bliss” of the greek afterlife. It is a direct representation of happiness and beauty. Personally I saw this as a great opportunity for myself and fellow students to demonstrate what fashions made them happy. Taking it a step further, I decided that each individual scene should be named after a Greek God or Goddess, whom the students fashions represented. It was an opportunity to incorporate a high level of inclusivity, while sticking to a strong theme. Now imagine the forum decorated to resemble Mt. Olympus…pretty amazing, right?

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I am excited to be as involved as I am for the show this spring. From deciding the theme for the overall show, designing the aesthetics for the forum, working as the Project Manager for the Front of the House Committee, as well as producing a scene with a fellow student, it is a whirlwind of managing different aspects.

My scene, produced in conjunction with Sophomore, and fellow Event Planning student, Mary Nolan will focus on the Goddess, Gaia. Known as the goddess of earth, our scene will heavily feature, natural bohemian wear, mixed with earthy elements, which truly is a personification of both Mary and myself.

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I am beyond humbled to have had my theme chosen for production from among my fellow students. The level of talent present in this program is astounding, and I still have a hard time grasping that people believe in my theme, as much as they do. The 2017 Fashion show will certainly be a tremendous amount of work, however there is a surplus of creativity, talent, dedication and inspiration that will hopefully push this show to be the best one to date.

Author: Ciera Schwartz

Instagram: @ciera_m

Twitter: @cieramschwartz

 

 

 

Student Blogger: Sarah Melani

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Hi Everyone,

So, I am here in New York, a Fashion Business Major. I am studying the fashion Business, creating my own company. I love the arts. I am a singer, a writer, a fashion designer, modeling, I love the arts. I cook and play sports! This is what I love, what I do. I go places, I am traveling a lot.

My new life is amazing. I have my gifts, my talents, full force, my blessing, everything is all great. Everything is all good and the great days are endless. There are no bad days, nor bad times to look to! No one can touch me. I don’t open my mind, my eyes, nor mysarah-burnett2c ears to problems. I am fearless, I am not afraid of anyone nor anything. Except for my God. I couldn’t care less.

Focused.

One day at a time.

Using the time I am given well. My eyes stay on God, every day, everything, in and with Him, in His presence.

This is the beginning. And my life will be good for always! This is mine, and this is me. This is my blog, and I am Sarah Melani, and I invite you here to join me. Hello, I welcome you!

Next blog, Thanksgiving! There will be Pumpkin Pie verses Sweet Potato Pie, and, Black Friday shopping, and plenty of fun time, all of these I will be writing on in my next blog, hope you all enjoy!

An American Dreamer: Tommy Hilfiger

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While on the annual GCC fashion trip to NYC we were able to meet with alumni, Connor deGuehery, from Tommy Hilfiger.  We were able to look at the Tommy Hilfiger store, on 5th Ave, find out what really goes on behind the scenes of planning and putting together each floor.

In our fashion buying class, we got the opportunity to watch a video of Tommy Hilfiger being interviewed and introducing us to his book, An American Dreamer: My Life in Fashion and Business.   Tommy informed everyone of how he started out struggling in high school with his grades and concentrating on schoolwork, but transformed into a  hardworking, successful ,businessman. Fashion is his purpose for the world.

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Some of the highlights that stood out to me from this video were that the company is in the process of adding new technologies within the business and they are quickly changing the rules of the fashion world. They now are working with a new concept where you can buy their clothing with a touch of the screen in the store. You are able to get that quick, and efficient order while still getting that shopping experience that allows you to touch and try on the pieces. This allows the customer to purchase an item, but walk away hands-free!  Also, for the first time in fashion history, the Tommy Hilfiger company is looking to change the whole fashion calendar. They are taking the newest designs on the runway, and selling them instantly, no more waiting! This concept is called See Now, Buy Now.This could potentially be a whole new approach for brands. I think it will positively impact the fashion industry in that more people will want to buy the product, increasing sales.

Tommy Hilfiger also grew up in a small town right near GCC and the  town, Batavia NY. He grew up and had his first small boutique in Elmira, NY; just under two hours away from our college. It would be a honor to have Tommy come back to Western New York and speak with all our fashion students. That would be such a memorable experience for our college and every fashion student. We are constantly keeping up with the latest news within the Tommy Hilfiger company, as we have alumni a part of it, and are very interested in this ever growing company!

This blog post was written by Kourtney Shearer

 

 

Fashion Speaker Series: David Zyla

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By: Fashion Intern Mariah Paddock

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Genesee Community College had the honor of hosting Emmy Award Winner, David Zyla on campus for the second time. In three years, he won his Emmy for styling a soap opera, All My Children. David is also the author of three books, How to Win at Shopping, Color Your Style, and The Color of Style. Some students were chosen as project managers to have lunch with him and also gave him a tour of the college. David Zyla started out styling his parents, who quickly realized he had a special talent. His parents enrolled him in painting and drawing classes, and his creative talent continued to flourish throughout his childhood. After high school, he attended NYU for costume design. While designing costumes for Broadway productions, people would ask him, “why do you put him/her in that specific color?” He would tell them that it was just supposed to be that way. David has a gift of teaching people what colors are right for them. He says, “notice it in you” and “your color is a map of you and your personality.”

If you are attracted to one specific color, David advises you to buy multiple pieces of clothing in that same color. One of his color tips is to look at the color of your veins on your wrist, the blue, purple or green is your dramatic color, which will make you stand out. The color of your finger tip when you push it, is an orange/red color, which will be that shade that looks best on you. David Zyla has dressed several different celebrities, including Hillary Clinton when she was the first lady. After this endeavor, he went into the television industry. He is currently styling for television shows, commercials and is working with private clients. His end goal for each private client is making them feel like themselves in their clothes. David says, “Clothes are clothes, they were meant to showcase you.”

When finding a new wardrobe for clients he starts in their closets. If you have something in your closet that you hate, don’t look for that in the store. If you absolutely love something, and it brings you happiness, then it is okay to splurge. Another tip is knowing why you love or hate a piece of clothing. The color, fabric, fit, length, or neck line that you love or hate is essential when deciding what to shop for. After all, you are building a wardrobe to showcase you! David tells us that we should always have a game plan when going shopping, don’t have a vague idea, know exactly what to look for. Use strategic shopping; leave more than one hour to shop, go alone, and turn the cell phone off. Know that department stores are designed to keep you in the store and shop longer. The most expensive items are displayed on the right as soon as you enter the store, lower priced items are to the left. The register add-ons are put there to make you buy on first instinct. When it comes to the fitting rooms, it is all about finding your perfect match and size. Take more than one size into the dressing room if you aren’t sure about your size.

Throughout David’s styling career he has learned that jeans are one of the hardest things to find the perfect pair for clients. He says, “A tip when finding the right pair of jeans, is in the fitting room, sit down in them. If they are uncomfortable then they aren’t the ones.” It is also important to know when and how to splurge on things like formal wear, handbags and coats because they will be used over and over, and on a good pair of pants. Mr. David Zyla is a friend of the GCC Fashion Business program. He generously invites us annually to attend his Fashion Speaker Series at the National Arts Club when we visit New York City in October.

zylaandstudents.pngJulia Bailey, David Zyla, Mariah Paddock