Student Blogger: Sarah Melani

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Hi Everyone,

So, I am here in New York, a Fashion Business Major. I am studying the fashion Business, creating my own company. I love the arts. I am a singer, a writer, a fashion designer, modeling, I love the arts. I cook and play sports! This is what I love, what I do. I go places, I am traveling a lot.

My new life is amazing. I have my gifts, my talents, full force, my blessing, everything is all great. Everything is all good and the great days are endless. There are no bad days, nor bad times to look to! No one can touch me. I don’t open my mind, my eyes, nor mysarah-burnett2c ears to problems. I am fearless, I am not afraid of anyone nor anything. Except for my God. I couldn’t care less.

Focused.

One day at a time.

Using the time I am given well. My eyes stay on God, every day, everything, in and with Him, in His presence.

This is the beginning. And my life will be good for always! This is mine, and this is me. This is my blog, and I am Sarah Melani, and I invite you here to join me. Hello, I welcome you!

Next blog, Thanksgiving! There will be Pumpkin Pie verses Sweet Potato Pie, and, Black Friday shopping, and plenty of fun time, all of these I will be writing on in my next blog, hope you all enjoy!

An American Dreamer: Tommy Hilfiger

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While on the annual GCC fashion trip to NYC we were able to meet with alumni, Connor deGuehery, from Tommy Hilfiger.  We were able to look at the Tommy Hilfiger store, on 5th Ave, find out what really goes on behind the scenes of planning and putting together each floor.

In our fashion buying class, we got the opportunity to watch a video of Tommy Hilfiger being interviewed and introducing us to his book, An American Dreamer: My Life in Fashion and Business.   Tommy informed everyone of how he started out struggling in high school with his grades and concentrating on schoolwork, but transformed into a  hardworking, successful ,businessman. Fashion is his purpose for the world.

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Some of the highlights that stood out to me from this video were that the company is in the process of adding new technologies within the business and they are quickly changing the rules of the fashion world. They now are working with a new concept where you can buy their clothing with a touch of the screen in the store. You are able to get that quick, and efficient order while still getting that shopping experience that allows you to touch and try on the pieces. This allows the customer to purchase an item, but walk away hands-free!  Also, for the first time in fashion history, the Tommy Hilfiger company is looking to change the whole fashion calendar. They are taking the newest designs on the runway, and selling them instantly, no more waiting! This concept is called See Now, Buy Now.This could potentially be a whole new approach for brands. I think it will positively impact the fashion industry in that more people will want to buy the product, increasing sales.

Tommy Hilfiger also grew up in a small town right near GCC and the  town, Batavia NY. He grew up and had his first small boutique in Elmira, NY; just under two hours away from our college. It would be a honor to have Tommy come back to Western New York and speak with all our fashion students. That would be such a memorable experience for our college and every fashion student. We are constantly keeping up with the latest news within the Tommy Hilfiger company, as we have alumni a part of it, and are very interested in this ever growing company!

This blog post was written by Kourtney Shearer

 

 

Fashion Speaker Series: David Zyla

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By: Fashion Intern Mariah Paddock

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Genesee Community College had the honor of hosting Emmy Award Winner, David Zyla on campus for the second time. In three years, he won his Emmy for styling a soap opera, All My Children. David is also the author of three books, How to Win at Shopping, Color Your Style, and The Color of Style. Some students were chosen as project managers to have lunch with him and also gave him a tour of the college. David Zyla started out styling his parents, who quickly realized he had a special talent. His parents enrolled him in painting and drawing classes, and his creative talent continued to flourish throughout his childhood. After high school, he attended NYU for costume design. While designing costumes for Broadway productions, people would ask him, “why do you put him/her in that specific color?” He would tell them that it was just supposed to be that way. David has a gift of teaching people what colors are right for them. He says, “notice it in you” and “your color is a map of you and your personality.”

If you are attracted to one specific color, David advises you to buy multiple pieces of clothing in that same color. One of his color tips is to look at the color of your veins on your wrist, the blue, purple or green is your dramatic color, which will make you stand out. The color of your finger tip when you push it, is an orange/red color, which will be that shade that looks best on you. David Zyla has dressed several different celebrities, including Hillary Clinton when she was the first lady. After this endeavor, he went into the television industry. He is currently styling for television shows, commercials and is working with private clients. His end goal for each private client is making them feel like themselves in their clothes. David says, “Clothes are clothes, they were meant to showcase you.”

When finding a new wardrobe for clients he starts in their closets. If you have something in your closet that you hate, don’t look for that in the store. If you absolutely love something, and it brings you happiness, then it is okay to splurge. Another tip is knowing why you love or hate a piece of clothing. The color, fabric, fit, length, or neck line that you love or hate is essential when deciding what to shop for. After all, you are building a wardrobe to showcase you! David tells us that we should always have a game plan when going shopping, don’t have a vague idea, know exactly what to look for. Use strategic shopping; leave more than one hour to shop, go alone, and turn the cell phone off. Know that department stores are designed to keep you in the store and shop longer. The most expensive items are displayed on the right as soon as you enter the store, lower priced items are to the left. The register add-ons are put there to make you buy on first instinct. When it comes to the fitting rooms, it is all about finding your perfect match and size. Take more than one size into the dressing room if you aren’t sure about your size.

Throughout David’s styling career he has learned that jeans are one of the hardest things to find the perfect pair for clients. He says, “A tip when finding the right pair of jeans, is in the fitting room, sit down in them. If they are uncomfortable then they aren’t the ones.” It is also important to know when and how to splurge on things like formal wear, handbags and coats because they will be used over and over, and on a good pair of pants. Mr. David Zyla is a friend of the GCC Fashion Business program. He generously invites us annually to attend his Fashion Speaker Series at the National Arts Club when we visit New York City in October.

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GCC Plaid Rockin’ The Campus!

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By: Mariah Paddock – Fashion Business Program

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Genesee Community College has created their own plaid that has even been officially registered by the Scottish Register of Tartans. For the textile aspect, the GCC plaid is a twill weave, which can be easily identified by the diagonal lines. Our GCC school colors are also official Pantone colors. The blue color is the Pantone 2945 C and the yellow color is the Pantone 117 C. The plaid has been steadily moving through the college, starting with the fabric, shown above. Official GCC Plaid neck ties, bow ties, and scarves were produced in the 2015-2016 school year. The introduction of the plaid was a success, and is continuing to flourish into the 2016-2017 school year. We have introduced GCC Plaid socks and we are in the process of getting t-shirts, as well.

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Students, in the fashion program are eager to get involved in different activities within the school. We are even willing to help advertise to increase awareness of the official GCC Plaid. Students have combined their efforts by posting on social media, blogging, and even making ad campaigns, seen below. We have graciously given the plaid away at different events to guests of honor and others who have taken time to help the students learn about the fashion industry. During our New York City trip in October 2015, we gave the plaid neck ties, bow ties and scarves to the people in the industry, including former alumni, as gifts. They were telling their stories to students and giving them tips about making it in the fashion industry. Students have also given the plaid to guest speakers that are part of the Fashion Speaks Series at the GCC Batavia campus, one being the Emmy Award winning fashion stylist, David Zyla.

Giving the plaid to these special people showcases the fashion students’ appreciation for their participation in helping them succeed.

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Students are always using social media to spread the word about the work they are doing or events that are happening at Genesee Community College. The hashtags are a perfect way to stay connected with each other and get the word out on an international level. While in New York City the fashion students used the hashtag #GCCinNYC. Now, with the plaid, we ask everyone to post pictures of themselves in the GCC Plaid and hashtag it, #GCCPlaid.

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The GCC Plaid is also on display in the Alfred C. O’Connell Library, featuring a vest, kilt, socks and scarf, seen above. The vest and kilt in the display was created by Professor Donna Ehrhart. Design students are in the process of making their own plaid vests and other items in the official plaid. Currently the GCC Plaid socks are for sale in the Math and Science Suite for $10. Stay tuned for the GCC Plaid Logo t-shirts that are coming soon!

Don’t forget to follow us on social media @trendygcc

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NYC Visual Diary Day 2

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Hello everyone! Day 2 in New York City started off right with a visit to the Gitman Brothers Showroom. After Gitman Brothers, we headed to the Tommy Hilfiger flagship store, on 5th Ave, to have a tour of the store from GCC Fashion Program Alum, Connor. Following Tommy, we headed to the fashion forecasting giant, The Doneger Group. It was an amazing day and in the coming weeks I will be posting more in depth on each of the wonderful places we were able to visit. All of us in the GCC fashion program want to thank the individuals who were willing to take time out of their day to meet with us. We cannot thank you enough.  Be sure to follow us on Instagram, @trendy.gcc, on Twitter, @trendygcc, and on Snapchat, @trendygcc.

The Benefits of A Summer Internship

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As globalization continues at a rapid pace, the competition for jobs continues to increase as well. In this day and age you no longer just have to be more qualified than the person sitting next to you, you have to be more qualified than the countless others all around the world. This is where the role of the internship becomes more crucial than ever.

Employers increasingly want to see previous experience in their new fresh out of college hires. Seems like an impossible situation right? Well not if you’re willing to get out their and “pound the pavement”, metaphorically or otherwise. Internships not only allow you to develop your skills, they also allow you to build your professional network, build your confidence, and perhaps most importantly, they allow you to take your career plan out for a test drive. Put in 3 or so months, and find out if that “dream job”, is really a dream, for you.

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This summer I was fortunate enough to intern as The Press Release Manager for the startup fine jewelry company, JEWELv:

JEWELv is not just another jewelry shopping site; it’s a shopping experience where you can create the perfect piece of custom fine jewelry each and every time. At JEWELv, we want to help create lasting memories and lasting impressions with unique pieces that you have the opportunity to design yourself. We believe the gift of jewelry should be as individual as the person it is designed for, and our state of the art technology allows you to make that happen.  The average jewelry store limits you to the inventory they have selected.  At JEWELv our goal is not to sell you a piece of jewelry out of the case, but to help you create something unique for that special person or special occasion. We craft gifts to be treasured for decades to come by those near and dear to you. From stories that start with once upon a time all the way to happily ever after, JEWELv provides the perfect jewelry pieces for every moment in between.”

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I cannot begin to describe how formative, and enriching this internship was for me. I’ve known that luxury PR was my passion for quite a while(I have my Public Relations certification from PRISM, and served as PR Manager for the 35th Annual GCC Fashion Show), but this position really cemented that passion. As the name implies, I was in charge of press releases for the company, weekly blog posts, and influencer/media outreach and collaboration. Interning for a startup was an amazing experience because I was one of a term of nine core employees; I reported directly to the CEO.Working for JEWELv not only gave me PR experience, but experience in luxury retail, and working with startups. It was invaluable.

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While I no longer work for JEWELv, I credit them for where I am today. If not for the skills and experience I received under their employment, I would have never landed my current Public Relations internship position with The Lingerie Lab, which I am working diligently day and night to transition into my permanent dream position. Yeah, PR Manager for a luxury lingerie company is my dream position, trivia fact about me.

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To sum things up, if you’re currently in college, or even a recent college graduate, INTERN! Intern now, intern a lot, and intern passionately and ferociously. Be hungry for the experience, and personal and professional development. Employers increasingly view their internship programs as the best path for hiring new entry level candidates.

 

Passion for Fashion

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Dream it. Wish it. Do it.

It is so exciting that the fashion show is finally coming tomorrow, and we just finished the rehearsals for today! Here are some snapshots from today.

Stage and seats all set by noon

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Fashion Is A New Beginning. Keep calm and the bridal scene is coming.

Clothes and posters from Fashion Is Pneu Moda by Lauren Countryman

Fashion is hard working, and what doesn’t kill you makes you stronger.

Fashion is an instant language. Let’s see what the students from the fashion program want to say about who they are without having to speak.

See you tomorrow!