Among The Wild Flowers

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The 34th annual fashion show at GCC is coming up and I already know it’s going to be a huge success! Last year I interned for two scenes, the menswear and the children’s wear scene. I had a great experience interning for the children’s wear scene and was able to assist in picking out the merchandise as well as style the children.

This year I knew I wanted to produce my own scene, so Taylor Bunch and I are producing the children’s scene for this year’s show Fata Morgana. The overall theme of the show focuses on deserts around the world and the idea of a mirage. We decided to make the concept for the children’s scene very bohemian and natural in order to coordinate with the theme. We came up with the title “Among The Wild Flowers” from the lyrics of a Tom Petty song.

We picked out the clothing the children will be wearing from Lord & Taylor and Gymboree. We were very excited to find that the store had a lot of bohemian and floral pieces that we mixed and matched to create our vision for our scene. We will be doing some DIY accessories to make the overall looks more natural and make our little models look like flower children.

We are going to be very busy the next couple of weeks making sure to get everything perfect for the show. Make sure you come out on April 25th to see what everyone has been working so hard on! You won’t want to miss it!

This blog was contributed by Fashion Merchandising Student Katie Strong.

De-stress Yourself

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There are only a few more weeks left until the GCC fashion show! Sounds stressful, huh? Why yes, it is. Putting on a fashion show is a rather tricky task, and tons of hard work. So much stress comes along with it including biting your nails, having the urge to snap, maybe even pulling your hair out. With very little time to make everything come together, where is the time to relax? Sure you might say that there is none at all and that you are always on the run. But for a successful fashion show to come together you need to eliminate that stress and just go with the flow. Sure, it doesn’t sound appealing and may even seem like that’s a no-go. Although, what sounds better? Stressing out to the point that you have no idea what to do and carrying an unbearable weight on your shoulders, or feeling calm and confident that you are doing things right? Sure the time might be disappearing quickly but you do have to take care of yourself as well. Especially since everyone says that your health is the number one thing.

Now, some people might already be thinking about the day of the fashion show, that’s when the stress fully kicks-in. At this point everyone is hoping for the best; hoping that the models you hired will come on time, that nothing rips before the show or gets dirty, and most of all hoping that none of your models fall down the runway. Of course, there’s so much that comes with the fashion show and the negative things are always thought about, but why not let the positive outweigh the negatives. Here are a few tips on how to de-stress before the fashion show arrives. Number one would be to perform a few breathing exercises that will stimulate the mind and calm down the body. Of course plenty of sleep will do justice, but if you are nervous for the show and with the added excitement mixed in, one night of rest might not cut it. Enjoying the day before by having fun with the rehearsals and thinking positively might help to eliminate some stress.  Go into another world and just enjoy the calmness of it. That’s where meditation comes into play, this can be effective in calming the mind and creating a sense of happiness. Eating healthy is another way to de-stress. The Next tip would be to keep your eye on the ball. Sometimes we can all get caught up in the planning and details rather than what it’s all about. Take some time for yourself, take a spa day or even a yoga day just to get your balance back into check. Your health is the most important thing; spend time doing anything that relaxes or de-stresses you. It always works and it’s the best way to relax and ensure that the fashion show will be a success.

This blog was contributed by Fashion Merchandising Student Maggie Blaszczak.

Coming Down To The Real of Fashion

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Well, there’s only 26 days left until the 34th annual fashion show at GCC titled “Fata Morgana.” I honestly can’t wait to say i’ve completed everything for my scene (and put everything I’ve done into my resume) because so much has happened during the process of producing this show. From losing team mates all the way down the line, to almost not having a scene. In the end, when you show you have strived to get where you are and have the passion for what you do, it is inevitable for it to happen. I believe the hardest thing for me during this time was trying to stay consistent with believing in myself, because as soon as I took four steps forward something always pushed me two steps back.

Everything in the month of January seemed like fun and games, but it really wasn’t. I had a group set in stone and thought that they were behind me all the way, but then each person bailed out on me without any reason. I came to the realization what did they do anyway, after all I was the one who put everything together. I just had to keep on moving forward, because I couldn’t let that stop me. However, at the same time I wondered “what do I do now?” That original plan I had was no longer in effect. I let February completely pass me by, and then I officially got “plan B” in order. Now “plan B” consists of getting my foundation for my scene. Doing rehearsals with fourteen lovely models, contacting my hair stylist/makeup artist, and most importantly working with a team of people that I know for a fact won’t bail out on me, and that know me the best, my roommates.That ran smoothly, but I went to class and proposed my scene once more thinking that everything was going to go as planned, but then I found out I was unable to receive money to produce my scene because we are unable to order items online and return them. Finding that out pushed me back down, and I had to find a way to earn two-hundred dollars before the end of spring break in order to pay for the merchandise in my scene. I didn’t let that stop me though, I decided to produce my own scene, and earn my own budget money. By early March I was able to go home for break, and scrapped together every penny I could from everybody I knew .Finally something went according to plan. Now break is over, and I returned  feeling good about myself and my scene, but I overslept and missed my third production class. From there, everything crumbled, a colleague came to me and told me that my scene had been cut. I didn’t know how to react; I was angry, sensitive, and in that moment I thought everything was over. I thought things through and said to myself, “well at least i’m still project manager for back of the house.” I went to class that next Wednesday and got put on the spot to explain why I deserved to get my scene back. I was thinking to myself about what I could say, and nothing came to mind. Then my name was called and I was standing in front of the room and I was looking at everybody who wants and understands what I want to do for a living, and then it naturally flowed out of me. I had everybody shaking their heads agreeing with everything that I had to say.Then I heard the best news, “DJ, you have your scene back!” From there on out, everything has been going smoothly.

The moral of my story for fashion is to never give up on something that you believe in. Fashion is truly something I believe in, and i will never take it for granted.

This blog was contributed by Fashion Merchandising Student DJ Simmons.

Is It All Chaos? Behind The Scenes 101

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A fashion show would not be its best without a hint of chaos here and there, let’s be honest! The key to controlling the chaos is organization! I got first-hand experience and felt the adrenaline rush of working behind the scenes and also interning with a particular scene called “Off with their Heads” coordinated by Ashley Arter for the 23rd annual fashion show here at GCC; Fashion Forward.

I have to say it was an awesome experience! I was hands on with everything and anything she needed help with. For Ashley’s scene she hand made all her pieces that the models would walk the runway in. The models looked amazing in her Alexander McQueen inspired designs. I was very happy that she chose me to help her with scene and that I had the opportunity to gain the experience of working back of the house and interning. Let me tell you that being an intern was not an easy job, but a very important one at that. I was to be present at every dress rehearsal, fitting, and run through up until the show day. Which I didn’t mind because hello that’s what being an intern is!

On the day of the show I would say that the one thing that is the most important besides having everything completed is timing! Timing is the aspect of the show that can either make it or break it, and working back of the house is all timing. Each person in her scene, including myself, models, and other helpers were to be there at the same exact time; got to stay professional! Making sure everyone was present and ready to go was the major start to the day. Setting the room up was the next. From foiling the windows, moving the desks to be able to maneuver, setting up hair and makeup stations, and then getting all the garments on rolling racks with names of the models on them for easy and efficient dressing. No food or drink whatsoever in the room! Next was to get everyone situated and go right in to hair and makeup; there is absolutely no time to spare! Ashley and I worked on all the models; she worked more on the hair aspect, and I took on the makeup, which personally was fun for me! When the last smoky eye was finished, and the last spritz of hair spray was sprayed, it was then outfit time. This got a little chaotic, not going to lie. Not to say that it was rushed, but we were crunched for time because the hair and makeup took longer to perfect. Luckily, since we organized the pieces during set up it was easier to get the girls into their outfits. Once everyone was checked in their- last looks it was time for the lineup. Each model was appointed a certain spot based off the order of the clothing in which the scene would take place and ultimately make sense. Lined up and ready to go in the hallway to walk down the runway, there was one last very important step made; the infamous GUM CHECK. With that taken care of we were right on schedule making it down right on time before Ashley’s scene was to go on. We were behind the curtain with the models who were lined up and ready to go. We did a super quick garment check one last time. All the bows were tied, zippers up, and hair in place. Now the timing of the scene was practiced over many times in rehearsals, the first model knew exactly when to walk out as soon as the music started. This was the most anticipated part of the entire day, if the timing was off, the whole scene would not work. But she nailed it and the scene went just as planned and ended right on time! Ashley was ecstatic and I was happy to be a part of her final grade.

All the nail biting, worrying, absolutely draining and tedious rehearsals, and nonstop work was all worth it. It was two minutes of perfection. The chaotic feeling made for an even sweeter victory. The experience I gained and knowledge I took away from doing back of the house and being an intern gave me skills that I will carry onto other jobs and tasks in the fashion industry. I am excited to be working back of the house again for this year’s fashion show and am looking forward to the final outcome of everyone’s hard work and dedication. So is it really all chaos? I’d have to say yes but it makes for a great show!

This blog was contributed by Fashion Merchandising Student Chelsae Murphy.

A Stylish Arrival

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A few days ago, a large box arrived on the premises of GCC. This box was sent from the Buffalo David Bitton Showrooms in
NYC. Inside were a variety of clothing items from the Buffalo David Bitton Spring line. Due to the GCC fashion program’s
close relationship to Buffalo David Bitton, and more specifically, PR Director Diane Alexander, we have had the privilege to use new items from the Buffalo David Bitton in three of our fashion shows. From “Fashion Forward”, “Ethereal”, and now “Fata Morgana.”

FullSizeRender (15) 2This year the Buffalo David Bitton line will be featured in a music festival themed scene entitled “Festival Haze” which is being produced by Kylie Dunn and I. “Festival Haze” will embrace the best styles of Coachella and modernized free-spirit trends, and feature items from Buffalo David Bitton and Lord & Taylor. We would like to give continued thanks to Diane Alexander, and everyone at Buffalo David Bitton for continuing the tradition of featuring their product line on our runway, and everyone else involved in assisting in the production of our scene. We can’t wait to show all of you what “Festival Haze” and “Fata Morgana” have to offer!

-Ami Cornell

minuit désert

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The Genesee Community College 34th annual fashion show is something special to me. This is the third time that I’ve participated in the GCC fashion show as a fashion student. In January 2013, I came to GCC from Japan to study fashion business.

My first year I had the opportunity to be a model for Candace Cooper’s scene. In my second year, I worked as a dresser for Abby Wilcox and Quintessa Wallace’s scene. During those two years, I learned that a fashion show consists of more than the flawless runway that attracts so many people. You can never imagine what the backstage is like unless you are there. And now, this year, I have the opportunity to work as a coordinator for designer Tiffany Hill. Our scene is called “minuit désert” which means midnight desert in French. I am very excited about doing this as my final project for my fashion course because this is what I’ve always wanted to do ever since I was in Japan.

Happily, Tiffany trusted my judgements and decisions in finding models, a makeup artist, and a jewelry company. which was easier than I thought.

Na’kaylas Jewelry Box  www.nakaylasjewelrybox.com

Na’kaylas Jewelry Box http://www.nakaylasjewelrybox.com

New to the GCC fashion show this year is Na’kaylas Jewelry Box. This jewelry company is run by an amazing woman, Mishay Linthecome, who recently started her own business. As an employee, Mishay has used ambition and dedication to help other businesses build success and popularity. She soon realized that she could implement those same skills to her own company to help build success and popularity of her own. Out with the old, in with the new came to the New Year and in January of 2015 Mishay launched her very own jewelry company. The name of the company was inspired by her daughter. I cannot wait to present this collaboration with Na’kaylas Jewelry Box and T. Lashaé!

This blog was contributed by Fashion Merchandising Student Chiho Nakayama.

Model Behavior

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The 34th Annual Fashion Show at Genesee Community College is called “Fata Morgana”. For my part in the fashion show, I am working back of the house, as well as modeling in Ami Cornell and Kylie Dunn’s scene titled “Festival Haze”. As part of my back stage duties, I am responsible for helping dress the models and memorizing the order of the scenes, as well as cleaning up the back stage and dressing room area and keeping everyone back stage silent during the show. As for my role as a model, I will be featured in the scene “Festival Haze”, which was inspired by summer festivals, such as “Coachella”. I am extremely excited to not only have been asked to model but to also have the opportunity to participate both behind the scenes and on stage. I am excited to get to see all of the different viewpoints of the show, on the stage and off.

I feel that this is a very important experience that I can use, as I pursue a career in fashion. This experience will be something that I can use on my resume and gives me insight on different aspects of the fashion world. I have modeled previously for still photography, and now I have the opportunity to gain experience in backstage production and what is involved, as well as being a model on the runway. I hope that with this experience I will become more confident and use what I will learn in the future to come.

This blog was contributed by Fashion Merchandising Student Morgan Ripley.

Transcendence

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My name is Sara Elliott and I am currently a sophomore in the Fashion Merchandising program at Genesee Community College. I am extremely excited and proud to be a part of such a successful program, and feel privileged that I will soon join the ranks of other fashion graduates from GCC. This year marks the 34th year that GCC has hosted the largest fashion show in western NY and my role in this years show titled Fata Morgana is Front of the house committee as well as have a scene with Fashion design student Angelique Porey titled Transcendence. So, in Great representation of Fata Morgana come experience the ultimate transcendence from human to creature in our own interpretation of a superior mirage.

Join us Saturday April 25th for Fata Morgana: Genesee Community College’s 34th annual fashion show. Tickets are $5 pre-sale and $7 at the door. Show times are at 3pm & 7pm.

This blog was contributed by Fashion Merchandising Student Sara Elliott.

Oasis

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Anyone who has a scene for this years fashion show can tell you that there are some good days and some not so good ones. Making progress by contracting your hair and makeup artists, securing models, buying fabric, or even finishing a dress are things that happen on a good day. Having a scene entails a ton of hard work that not everyone may realize.

11051511_10206351818418441_79517740_n (1)My scene is called Oasis. I was inspired by Arabic fashions and culture, you will see this through the use of flowing fabrics and my intricate use of detail. My scene will consist of fourteen evening gowns. As of now, I have purchased all of my fabrics and have a few dresses in progress. GCC student Kana Tatsumi will be creating jewelry for my scene as well. Her brand is “Jenny Minette”; be sure to check out her jewelry line on Facebook!

11050962_10206351818858452_929050979_n (1) I have contracted all of my models, and I am excited to share that 2014’s National American Miss New York winner, Olenka Masny, will be modeling for my scene! She is an experienced model who has walked in many fashion shows and I am very excited to work with her.

I am also excited to write that I have contracted very talented hair and makeup artists for the show. Amanda Marsala is an extremely talented makeup artist from the Western NY area. You can check out her Instagram @almarsala , you won’t be disappointed! My hair artist’s name is David Gerard. He did the hair for my scene “Glorious” last year and did a fabulous job; I am thrilled to work with him again this year!

So many great things are happening for me so far and I am quickly developing a strong team for this year’s fashion show. I know that there will be some bumps along the way, but in the end when the models walk down the runway it will be all worth it!

This blog was contributed by Entrepreneurship Student Abby Wilcox.

“Steeling” The Method

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The atmosphere in the technology building lecture hall at Genesee Community College was buzzing with anticipation on Wednesday February 25th. The marketing and social media expert, as well as best selling author, David Steel brought in an extremely attentive audience that far exceeded the number of seats in the house. It seemed that people were eager to hear what Mr. Steel would be preaching: how to best use social media and marketing to truly benefit the user.

David Steel is the chief viral officer of Sneeze.it, a digital marketing agency, a division of The Steel Method. He is also the author of “The Care and Feeding of Highly Aggressive Sales People” and “Sneeze It–Don’t Just Say It Spray It.” His presentations have captivated audiences from New York to Nairobi, and most recently Russia.

Best selling author and marketing expert David Steel with GCC students Ariana Sneed and Ami Cornell

Best selling author and marketing expert David Steel with GCC students Ariana Sneed and Ami Cornell

I, along with fellow Fashion Merchandising student Ariana Sneed, had the pleasure of hosting Mr. Steel during his visit to Genesee Community College. Upon giving David Steel a short tour around campus we discovered that our school offered amenities that we may often take for granted. For one, David was left in awe of how clean our facilities were and complimented our maintenance staff many times throughout his visit. He also took notice of how friendly all of the faculty members of GCC were.

As far as keynote speakers go, David Steel comes highly recommended, and for good reason. He has a charismatic quality about him that is so genuine and intense that his audiences don’t just listen, they are hypnotized. He presents his audience members with the cold hard facts, and gives them the tools to achieve success by manipulating the seemingly rigid confines of social media and marketing.

One key aspect of David Steel’s presentation that seemed to resonate with the audience overall was idea that “Facebook is a marketer’s dream.” Businesses are able to use tools that Facebook has provided in order to find out their customer’s demographics through inputing their customer’s emails into the Facebook search bar. Mr. Steel even made reference to student and entrepreneur, Abby Wilcox’s budding cupcake business based out of Cooperstown, NY known as Coopcakes. He suggested that she could use this specific type of tool to market certain cupcake flavors to specific customers.

David Steel with President Sunser

David Steel with President Sunser

Perhaps the most influential statement I took away from David Steel’s presentation was, “the person who controls the conversation is the person who asks the questions.” I know for certain that everyone who has had the chance to hear Mr. Steel speak now knows how to ask the questions.

-Ami Cornell