Experience the Creativity Conference This Semester!


By: Jewel Watters, Fashion Merchandising Major

When you were growing up, did you ever look around at all the businesses around your local town when your mother was driving you around, and think ‘owning my own business might be a fun thing to do’? You probably were also thinking that owning your own business will make you lots of money, fame, and a big nice house to live in. Well, what if I could tell you that there is a chance to learn more about what being an entrepreneur really is, and what it can do for you if you choose to pursue entrepreneurship?

Next month on Wednesday, February 28th, 2018 in the Conable Technology Building at Genesee Community College’s Batavia campus, the Business program will be hosting a ‘Creativity in the Entrepreneurial Zone’ Conference to inspire people to become entrepreneurs. This conference will have a keynote speaker, multiple breakouts with lots of speakers from different industries, and will also have a continental breakfast, and lunch. Registration will be beginning at 8:15 am, and the conference will start at 9 am with a keynote speaker.

Our keynote speaker will be Erica Swiatek, who is an entrepreneur from a company called Innovate Faster, she is also the one who does the Escape Room activities you have probably heard about. We are also hoping that Erica will demonstrate some of these escape room activities to the students here. Swiatek blends the stuff she knows best into activities, courses, and programs for other people to enjoy. These activities, courses, and programs are all about innovation, professional development, change management and team building.

How did I earn the blisters on my feet?

By: Donna Rae Sutherland, Associate Director of Marketing Communications, GCC
The past three days I’ve had the distinct pleasure of being the ‘chaperone’ for a terrific group of GCC Fashion Business students on their annual sojourn to NYC.
We toured FIT & LIM and I saw some amazing sites & sights! I got to know my colleagues, Professors Ehrhart & Taylor, and appreciate their dedication to their craft as well as their creativity. (I also was wowed by Busdriver Bob who maneuvered our vehicle through some tight spaces in mid-town Manhattan.) 20171006_111705_resized
Besides FIT & LIM, the places I saw for the first time that truly impressed me were The High Line, Ocula, Miss Saigon, and definitely, The 9/11 Memorial.
We were blessed with summertime weather & a full moon to boot!
#GCCinNYC was a blast in 2017 and well worth the blisters. I can’t wait to see what these students will do in April for the 37th Annual Fashion Show.

Student Blogger: Sarah Melani


Hi Everyone,

So, I am here in New York, a Fashion Business Major. I am studying the fashion Business, creating my own company. I love the arts. I am a singer, a writer, a fashion designer, modeling, I love the arts. I cook and play sports! This is what I love, what I do. I go places, I am traveling a lot.

My new life is amazing. I have my gifts, my talents, full force, my blessing, everything is all great. Everything is all good and the great days are endless. There are no bad days, nor bad times to look to! No one can touch me. I don’t open my mind, my eyes, nor mysarah-burnett2c ears to problems. I am fearless, I am not afraid of anyone nor anything. Except for my God. I couldn’t care less.


One day at a time.

Using the time I am given well. My eyes stay on God, every day, everything, in and with Him, in His presence.

This is the beginning. And my life will be good for always! This is mine, and this is me. This is my blog, and I am Sarah Melani, and I invite you here to join me. Hello, I welcome you!

Next blog, Thanksgiving! There will be Pumpkin Pie verses Sweet Potato Pie, and, Black Friday shopping, and plenty of fun time, all of these I will be writing on in my next blog, hope you all enjoy!

NYC Visual Diary Day 2


Hello everyone! Day 2 in New York City started off right with a visit to the Gitman Brothers Showroom. After Gitman Brothers, we headed to the Tommy Hilfiger flagship store, on 5th Ave, to have a tour of the store from GCC Fashion Program Alum, Connor. Following Tommy, we headed to the fashion forecasting giant, The Doneger Group. It was an amazing day and in the coming weeks I will be posting more in depth on each of the wonderful places we were able to visit. All of us in the GCC fashion program want to thank the individuals who were willing to take time out of their day to meet with us. We cannot thank you enough.  Be sure to follow us on Instagram, @trendy.gcc, on Twitter, @trendygcc, and on Snapchat, @trendygcc.

The Benefits of A Summer Internship


As globalization continues at a rapid pace, the competition for jobs continues to increase as well. In this day and age you no longer just have to be more qualified than the person sitting next to you, you have to be more qualified than the countless others all around the world. This is where the role of the internship becomes more crucial than ever.

Employers increasingly want to see previous experience in their new fresh out of college hires. Seems like an impossible situation right? Well not if you’re willing to get out their and “pound the pavement”, metaphorically or otherwise. Internships not only allow you to develop your skills, they also allow you to build your professional network, build your confidence, and perhaps most importantly, they allow you to take your career plan out for a test drive. Put in 3 or so months, and find out if that “dream job”, is really a dream, for you.


This summer I was fortunate enough to intern as The Press Release Manager for the startup fine jewelry company, JEWELv:

JEWELv is not just another jewelry shopping site; it’s a shopping experience where you can create the perfect piece of custom fine jewelry each and every time. At JEWELv, we want to help create lasting memories and lasting impressions with unique pieces that you have the opportunity to design yourself. We believe the gift of jewelry should be as individual as the person it is designed for, and our state of the art technology allows you to make that happen.  The average jewelry store limits you to the inventory they have selected.  At JEWELv our goal is not to sell you a piece of jewelry out of the case, but to help you create something unique for that special person or special occasion. We craft gifts to be treasured for decades to come by those near and dear to you. From stories that start with once upon a time all the way to happily ever after, JEWELv provides the perfect jewelry pieces for every moment in between.”


I cannot begin to describe how formative, and enriching this internship was for me. I’ve known that luxury PR was my passion for quite a while(I have my Public Relations certification from PRISM, and served as PR Manager for the 35th Annual GCC Fashion Show), but this position really cemented that passion. As the name implies, I was in charge of press releases for the company, weekly blog posts, and influencer/media outreach and collaboration. Interning for a startup was an amazing experience because I was one of a term of nine core employees; I reported directly to the CEO.Working for JEWELv not only gave me PR experience, but experience in luxury retail, and working with startups. It was invaluable.


While I no longer work for JEWELv, I credit them for where I am today. If not for the skills and experience I received under their employment, I would have never landed my current Public Relations internship position with The Lingerie Lab, which I am working diligently day and night to transition into my permanent dream position. Yeah, PR Manager for a luxury lingerie company is my dream position, trivia fact about me.


To sum things up, if you’re currently in college, or even a recent college graduate, INTERN! Intern now, intern a lot, and intern passionately and ferociously. Be hungry for the experience, and personal and professional development. Employers increasingly view their internship programs as the best path for hiring new entry level candidates.


Fashion for All


The fashion program is gearing up for the upcoming fashion show, Fashion is… on April 30th and we would like to showcase what individuals who are not in the fashion program think fashion is. I asked people what they thought fashion is and these were their responses:

Fashion is personality. A portrayal of a person even if you conform or stand out. It describes how you feel and how you choose to present yourself. -Olivia B.

Fashion is personality. -Annie H.

Fashion is clothing, but an extravagant piece or garment. It is not something you see everyday. Fashion is a statement piece. -Jovany J.

Fashion is expression. -Evie C.

Fashion is interpretive. -Bridget C.

Fashion is crocs, sweatpants, and some Bills gear. – Corey L.

Fashion is a person’s thought shown through material. -Grace K.

Fashion is culture. -Monica V.

Fashion is the way you dress yourself and how you present yourself. -Payton C.

Check back in the following weeks to see more updates on the fashion show and to see the unique definitions of what fashion is.




We announced the theme, Fashion is…, for 35th Annual GCC Fashion Show just two weeks ago and already we are in work mode on the fashion show! Each student in the fashion program was asked what they think Fashion is… and we had them write it down. The amazing, Lauren Countryman, took those notes and created a video to show just some of the many words and phrases that can be used to showcase what Fashion is…

We are asking you, the public, to tweet or post what you think Fashion is… using  #GCCfashionis Also you can email Lauren or myself and tell us what you think Fashion is… and why. Your thoughts on what Fashion is… will be featured in the monthly blog posts showcasing what fashion means to individuals outside the fashion program. You can email us at: