Makeup’s Effect on Women’s Confidence

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Makeup’s Effect on Women’s Confidence

By: Kaitlyn Tipton – Fashion Business Student and Makeup Lover

 

Makeup is an ever growing trend and a huge part of the fashion industry, and while it is continuously growing every day it keeps hand in hand with the world of fashion. Fashion trends are communicated through makeup. For example, an earthy trend would filter into makeup trends as natural and matte rather than glossy. 

The most popular brick and mortar store to purchase makeup today is Sephora. Sephora is a makeup empire that originated in a small shop in Paris, France. By selling a wide selection of quality makeup, Sephora has become the store women shop at for their beauty items. But an increasing number of women are purchasing makeup online. 

makeup 1Makeup is becoming more popularized though the internet. Female consumers are choosing to watch YouTube makeup gurus to help them along in their makeup journey, and with celebrities constantly always trying to look their best. The way these icons interact with the viewer makes them feel as if they are talking/interacting directly with them and then at the end of each video they sell their makeup products to their viewers. Some of these products and services these makeup gurus pedal could often include lipsticks, nail polish, eyeliner, and liquid lipstick. While makeup in itself is growing, people’s self-esteems are continuing to fall, this is due to the fact that people feel the need to be perfect on a day to day basis. The huge makeup tend in 2018 was bigger is better, this means that girls felt the need to apply more and more makeup to their faces to feel secure in their bodies.

Women should feel comfortable in their own bodies no matter how much makeup is applied to their skin. The constant battle of “should I look good enough”, should not be a constant struggle anymore. This struggle should be considered obscene in today’s day and age. It is 2018 and women have earned their place to stand tall and confident, regardless of how much makeup they wear.

makeup 2In conclusion people should feel confident no matter how much makeup they put on their skin, but with the makeup industry continuously growing this trend is not going anywhere soon. Celebrities and other lovable icons will continually endorse makeup as long as the fashion industry keeps making it, because while makeup does cause some women stress, it also play a huge role in our society.

Sneakers

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Sneakers

By Tykayila Hawkins

Sneakers. Sneakers. Sneakers. Either you love them or you don’t. For those who love sneakers they know the hype surrounding them and they know what shoes are going to sell out compared to others. Everybody loves Adidas and Nike. For Adidas the most popular is Yeezy and for Nike it’s “Off-White”.

sneakers off white redYeezy is designed by Kanye West and he hypes them up by wearing them before the release date. Sometimes it’s hyped up too much to the point that it backfires and the shoes will sit on the shelf due to over production. The most recent pair of Yeezy’s are the Yeezy Boost 350 V2 which are the “Zebra” and “Sesame” print. “Zebra” has features that make it recognizable, a chunky bottom, logo, and the overall design. The Zebra print have clean ice (clear) bottoms. The red logo SPLY-350 is the known trademark and then of course you have the Zebra Print. The best thing about these shoes (being an owner of a few pairs) is the fact they are really comfortable. They feel like you’re walking on air all the time. They won’t disappoint.

sneakers off white blueAnother shoe that is really popular at the time is Nike Off-White 1’s. These shoes aren’t your typical go to pair. You could wear these to the family function when you want to show off, or if you want your outfit to pop. I love the detail of the shoe. It has the zip tie on it so you know it’s a part of the “Off-White” family. They also come with 2 different color shoe laces so you’re able to change the colors.

Overall, sneakers are amazing. You’re able to wear them to any function and you’re able to piece different outfits together to create a one of a kind look. From Yeezy to “Off-White” you can make any outfit, a runway outfit.

Inside the World of Modeling

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Inside the World of Modeling

by Emma McKenna Fashion Business Student and Freelance Model

 

model 2In anticipation of the 38th annual fashion show, and as an experienced model since the age of 16, I wanted to write this blog to introduce you to the inside world of modeling. Modeling in the fashion industry can be stressful, demanding and time consuming. Additionally, models have the expectation of behaving in a certain manner while promoting a brand. There are freelance (independent) models and industry models who are endorsed by a brand. The difference between industry models and myself is that I am freelance. Freelance models pay for photo shoots up front, and generate income by selling the images, while industry models are compensated upfront for their photoshoots, time, and incidentals, but they do not own the images.

model 1This year’s fashion show is “Limitless”, meaning nothing is restricted. One of the greatest things about this show is the coordinators are using models of all shapes, sizes, ethnicities and race.  This is extremely important because it broadens the idea for outfits and designs as well as includes everyone who wants a chance in the show. I modeled in last year’s show, and it was an amazing experience!

 

In conclusion, this year’s show is all about being yourself and letting your creativity flow. The 38th Annual GCC Fashion Show will be on May 4th, 2018 in the Richard C. Call Arena at 7 pm. This is going to be a big year for GCC’s Fashion Program and we can’t wait to show you what we have in store! Look for me on the runway!

The Differences between Japanese and American Fashion

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The Differences between Japanese Styles and American Styles

By Ayaka Yamanaka – Fashion Business Merchandising Student and japan fashion imageInternational Student

I’m an international student from Japan. When I came here, I was sometimes surprised by some styles. People from Japan don’t wear leggings as a pants. When Japanese women go work out, they wear leggings as sportswear. Moreover, when they wear dresses, they wear leggings under the dress because they wouldn’t like to show their skin. Leggings are one of the trends fall/winter 2018-19. So, many women will wear leggings this way.

japan fashion image 4

japan fashion image 5The second difference is a way of showing less skin. Japanese women lack confidence of their body shape types, and many women diet. Because of this, they would like to hide their body shape. Recently, many women have been wearing wide pants to hide their legs, and if it’s in the summer, they don’t wear cropped tops that show their torso.

japan fashion image 2Of course, some Japanese women wear skinny jeans. If skinny jeans become a trend, some Japanese women try it, because trends are important to people in Japan. Sometimes, if you walk in Omotesando, where is very popular place to shop in Tokyo, you might see same handbags many times.

Trends are more strictly followed in Japan versus in the United States. In the USA, trends are not as important as in Japan, but Americans dress similarly. In Japan, the trends are more important, and there is more variety in what Japanese people wear. I have enjoyed observing the differences in fashion of the two countries.

Dalia’s Delightful Donations

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A wedding dress symbolizes new beginnings and I want to be the individual who makes that new beginning happen.  My name is Kourtney Shearer and I am a Fashion Business student currently in my second year here at GCC. Bridal is something that has always stood out to me in the fashion world and I plan on working in the bridal industry when I finish my schooling. I love the fact that a wedding dress has so much meaning on a day  people say, is one of the most magical and significant days of your life. I believe in helping people find their dream dress, the dress they have been dreaming about since they were little. Seeing the happiness on their face and the awe from the family is something so special and I would feel honored to witness something so special. With that being said, I am going to be the scene coordinator for the wedding scene in this years annual fashion show.

A few weeks ago, we were given gorgeous gowns from Dalia’s bridal, in Snyder, NY. These dresses are going to be used in this year’s fashion show, which will be seen by over 1,600 people! I am overjoyed that we get to use these incredible dresses. We got to go through all the dresses and I was able to select an amazing assortment for my scene in the show. Everyone enjoyed looking at all the styles and fabrics used to make all these dresses. We can’t thank Dalia’s enough for giving use these unique gowns.

With the dresses that aren’t going to be used in the wedding scene, our fashion design students will create new designs and pieces. As students just starting out in the fashion design world, these projects are such a great step in the right direction. It allows us to become inspired and create new, never before seen items and collections. The opportunities this company has given us is such an honor and we can’t wait for you all to see what we have in store for you on April 29th.

 

Stay tuned for recreated items and pictures from the wedding scene in April!
Kourtney Shearer

 

#GCCfashionis

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We announced the theme, Fashion is…, for 35th Annual GCC Fashion Show just two weeks ago and already we are in work mode on the fashion show! Each student in the fashion program was asked what they think Fashion is… and we had them write it down. The amazing, Lauren Countryman, took those notes and created a video to show just some of the many words and phrases that can be used to showcase what Fashion is…

We are asking you, the public, to tweet or post what you think Fashion is… using  #GCCfashionis Also you can email Lauren or myself and tell us what you think Fashion is… and why. Your thoughts on what Fashion is… will be featured in the monthly blog posts showcasing what fashion means to individuals outside the fashion program. You can email us at:

lcountry@my.genesee.edu

jbaile21@my.genesee.edu

Mini Fashion Show for GCC’s Visitors

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Natalie Brown

Natalie Brown

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Today, April 24th, counselors from high schools all around came to visit GCC, along with their secretaries for a surprise event. This years gathering was to educate these visitors about the Fashion Program in a fun and exciting way. During the event, the counselors and secretaries  designed their own t-shirts. The end product was then displayed in a mini fashion show. The 3 people that had the most creative design and knew how to strut their stuff, on the mini runway, were awarded with a trophy.

Natalie Brown, one of the project manager’s for this event, said, “they’ll learn by doing.” In order to better understand the Fashion Program here at GCC, today’s visitors participated in the ‘design process’ and through the mini fashion show, experienced a little bit of event management.

This event was a fantastic way to get the word out about the great Fashion Program offered here at GCC. In involved a great amount of participation and the visitors were able to see what the program has to offer. The rooms where the luncheon took place was decorated and set up beautifully by all participants and helpers.

I could tell the counselors and their secretaries enjoyed the time they spent here at GCC today. They learned a lot about the program and were able to have fun at the same time. They put on a show that was enjoyable to watch, and they will be sure to remember the greatness that GCC has to offer future students.

This event could not have been so great if it weren’t for the GCC staff, helpers, and participants.

Candice Cooper/Natalie Brown- Project Managers

Tanya Lane-Martin- Assistant Dean of Enrollment/Director of Admissions

Rachel Blecha- Enrollment Specialist

Kerrie Sputore- Admissions Specialist

Christie Hale- Admissions

Ebony Ross- Admissions

Judges: Rick Dudkowski, Candice Cooper, Natalie Brown, Donna Ehrhart