Makeup’s Effect on Women’s Confidence

By: Kaitlyn Tipton – Fashion Business Student and Makeup Lover

Makeup is an ever growing trend and a huge part of the fashion industry, and while it is continuously growing every day it keeps hand in hand with the world of fashion. Fashion trends are communicated through makeup. For example, an earthy trend would filter into makeup trends as natural and matte rather than glossy. 

The most popular brick and mortar store to purchase makeup today is Sephora. Sephora is a makeup empire that originated in a small shop in Paris, France. By selling a wide selection of quality makeup, Sephora has become the store women shop at for their beauty items. But an increasing number of women are purchasing makeup online. 

Makeup is becoming more popularized though the internet. Female consumers are choosing to watch YouTube makeup gurus to help them along in their makeup journey, and with celebrities constantly always trying to look their best. The way these icons interact with the viewer makes them feel as if they are talking/interacting directly with them and then at the end of each video they sell their makeup products to their viewers. Some of these products and services these makeup gurus pedal could often include lipsticks, nail polish, eyeliner, and liquid lipstick. While makeup in itself is growing, people’s self-esteems are continuing to fall, this is due to the fact that people feel the need to be perfect on a day to day basis. The huge makeup tend in 2018 was bigger is better, this means that girls felt the need to apply more and more makeup to their faces to feel secure in their bodies.

Women should feel comfortable in their own bodies no matter how much makeup is applied to their skin. The constant battle of “should I look good enough”, should not be a constant struggle anymore. This struggle should be considered obscene in today’s day and age. It is 2018 and women have earned their place to stand tall and confident, regardless of how much makeup they wear.

In conclusion people should feel confident no matter how much makeup they put on their skin, but with the makeup industry continuously growing this trend is not going anywhere soon. Celebrities and other lovable icons will continually endorse makeup as long as the fashion industry keeps making it, because while makeup does cause some women stress, it also play a huge role in our society.