In less than a week I will be accompanying the fashion students of Genesee Community College, as well as anyone else interested in expanding the horizons of their knowledge of the fashion business, to one of the largest fashion capitals in the world, New York City. This annual trip to NYC has become a rite of passage for many of the fashion students at GCC, and for good reason. Professor Dudkowski and Professor Ehrhart, the resident Fashion Business program professors, are networking experts. Both of them have a never-ending list of contacts that spans continents, ensuring that each yearly trip to NYC is filled with unique and once-in-a-lifetime experiences in the fashion world. This trip is no exception. After spending a fun-filled day solo in the city on Wendesday October 8th, we will all rise early on Thursday morning in order to visit the John Varvatos showrooms. John Varvatos is an American contemporary menswear designer. He was the recipient of the CFDA: Menswear Designer of the Year award in both 2001 and 2005, he was also the winner of the Perry Ellis Award for menswear in 2000, and in 2007 he was named the designer of the year by GQ. This type of visit should not be experienced lightly, very few people get to step foot into this showroom, let alone tour it. We will then have the opportunity to visit Buffalo David Bitton Showrooms and receive a tour by PR Director, Diane Alexander.
As many readers of the GCC blog may remember, the college has a special relationship with Buffalo David Bitton. Last year students studying in the GCC fashion program were sent items from the new Buffalo David Bitton spring 2014 line in order to be used in the 33rd Annual fashion show, Ethereal, at Genesee Community College. The Buffalo David Bitton company launched in Canada in 1985 as a womenswear and menswear label and now sells to prestigious stores such as Macy’s and Bloomingdales. Their product line has been endorsed by a variety of A-list celebrities including Christina Aguilera, Halle Berry, and Brad Pitt, just to name a few. After we experience the rare opportunity of browsing these showrooms, the Fashion Business Merchandising students will split from the Fashion Design students. The Fashion Design students will visit Mood designer fabrics, the number-one shopping destination for fashion fabric in the world; Mood is now a household name amongst anyone on the hunt for high quality fabrics due to the popular reality TV show, Project Runway. At this point the fashion business merchandising students will visit The Doneger Group, the fashion industry’s leading source of global trend intelligence, focused merchandising direction, expert analysis of the retail business, and comprehensive market information.
On the morning of Friday, October 10th, everyone on the trip will have the opportunity to visit LIM and meet with Mr. Anthony Urmey, Admissions and Transfer Services Counselor. Urmey visited GCC last spring in order to inform prospective students who were hoping to transfer to LIM about financial aid and scholarship programs. We will also have the chance to hear two GCC alumni speak at this event.
Later that evening Emmy Award-winning stylist, Best-Selling author, and recent GCC keynote speaker, David Zyla, will be hosting a Fashion Speak Friday event on the topic of men’s neckties. The head haberdashery designer of Ralph Lauren along with the 90’s necktie giant, Gene Meyer, will be at this event as well. This will be a great chance for all students to network with influential people working in fashion; design students will also have the opportunity to sketch models after the show.
Saturday, October 11th, will conclude the trip, and begin our journey home to GCC. We will all return with a superior understanding and appreciation of the fashion business that we can apply to our individual programs of study, and ultimately assist us in the production of the 34th annual fashion show at Genesee Community College.
Be on the lookout for updates from the resident bloggers of the trip, and view instant updates on Twitter and Instagram under the hashtag #GCCINNYC .