Come Learn & Grow With The CEO Club

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September 28th is a very exciting day, and the first of many more to come. The CEO Club will be hosting a “Year of Entrepreneurship”, and our first event will be a next Thursday in the Forum 12:30-2PM, lunch will be provided however you must RSVP with Amy Conley via email (avconley@genesee.edu) in order to be served lunch however anyone may attend 1-2PM without RSVP.

Nicole_Manapol2017

Our first speaker for this event is Nicole Manapol, the director of Letchworth Gateway Villages (LGV) Initiative. Manapol’s greatest concern is to help increase economic growth, including new tourism-related marketing efforts for communities that serve as a ‘gateway’ to Letchworth State Park. The USDA-funded collaboration works to stimulate economic growth and regional cooperation through the use of network building, technical assistance, and research and awareness building. Among many other things, recently they launched a blog that will highlight innovations and efforts throughout nearby communities. You can visit the site at:  https://www.letchworthgatewayvillages.org/.

You may or may not know that Dr. LaMattina and Professor Conley are the advisors for the CEO Club, and Dr. LaMattina shared her thoughts about the upcoming event. She says she is excited to have Nicole coming to GCC to help us kickoff our “Year of Entrepreneurship”. She also says the Nicole’s travels, experiences, academic degrees, career endeavors, and the energy she projects and embodies is the exact entrepreneurial spirit that GCC tries to foster.

Dr. LaMattina is also excited for the collaborative partnership with multiple local organizations throughout the “Year of Entrepreneurship”, all of which are going to even further “help nurture business ideas, plans, concepts, and an entrepreneurial spirit in the region”.

The next event in GCC’s “Year of Entrepreneurship” is October 26th, for the first annual Agri-Tourism Symposium. It will be hosted by GCC’s Tourism and Hospitality Management Program.  The goal of this event is to inspire entrepreneurial agri-tourism throughout the GLOW region with another feature keynote speaker as well as panelists and a Meet, Greet and Eat reception.

Make sure to RSVP with Professor Conley if you are interested in eating lunch prior to the event next Thursday, and if not then we will see you at 1PM to hear what Nicole Manapol has to say!

Myself and the CEO Club hope to see you there!

Stay inspired…

-Danielle

Professional Sales Students Host Guest Speaker

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By: Harry O. Rodriguez – Professional Sales Student

Mr. Leandro de Andrade Pereira, a full time employee at Genesee Community College, visited the professional sales class taught by Professor Rick Dudkowski.

Leo is a success coach for the nursing program and he’s also a baseball coach at GCC. Pereira was an international student. He is from Curaçao. Pereira shared a little bit about his background and his selling experience with the students in class. He completed a degree in DC, and then he transferred to Florida International University and earned his bachelor’s degree in early childhood. He worked six months at Home Depot selling doors and windows. He said “you have to be assertive but not too pushy that the customers walk away”. He also worked at Verizon.

He said in order to sell you need to understand your customers. For example you would use a different approach with a homeowner than a professional contractor. There is a 75% higher chance that a customer will buy if you relate the product or service back to what they were saying or satisfying their needs.

At GCC Pereira is trying to sell the nursing program. He recently hosted tours for area high school students. Pereira also stressed that the more practice you have selling the easier it gets. After his presentation, students were given the opportunity to ask Pereira questions. At the end of the class, Pereira was given a GCC Plaid Tie as a token of appreciation for coming to class and sharing his experiences with the students.

On behalf of the class, I would like thank Mr. Pereira for his time and advice. We learned a lot from him, sincerely, Harry O. Rodriguez.

Professional Salesperson, Joseph Chappius, a Financial Advisor of Northwestern Mutual, visits Professional Sales Class

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Joseph Chappius, a Financial Advisor of Northwestern Mutual, Buffalo NY, volunteered to give his advice in the Professional Sales class which is taught by Professor Dudkowski. Chappius, who lives in Albion, saw himself as a salesperson through his finance internship, many years back. He sees sales as a combination of “Art” and “Science”.

When he wanted to make sales, he followed a 10:3:1 ratio, he will talk to 10 clients and select 3 clients who he thinks he had the opportunity to make a sale to. He also stated that “Time is money” by that he means he will spend the least amount of time with the client that he thinks would not be interested in buying or investing. He stated, “I’d rather spend my time with clients that he likes and the clients who has the willingness to invest”.

Chappius shared his selling experiences with the students in the class. He mentioned that he received more “No” than “Yesses”. He said a successful salesperson had met many failures before he or she succeed. He looked at failing as “keep going”. Every time Chappius failed to make a sale, he will do a “self-reflection” and ask “what do you want for now and your future” and always “Think Big”. He said as a salesperson “you don’t want people to tell you, how much you are worth”. You want to be worth as much as you want, you do rely on a fixed paycheck. Chappius mentioned “the more people you talk with, the more customers you are going to get.” When he talked to his clients, he focused on three criteria, “Are they nice?”, “Do they want to be helped?”, and “Do they have the capacity to save?”

Chappius gave his final advice to the students in the class, which was “be a person, be yourself, know your products, never use “Me” and “I”, and always listen to your clients. After this presentation, students were given the opportunity to ask Chappius questions. At the end of the class, Chappius was given a GCC Plaid Tie as an appreciation for coming to GCC and sharing his experiences with the students.

On behalf of the class, I would like thank Mr. Chappius for his time and advice on how to be a successful salesperson. We learned a lot from him.

Kah Chan “Kevin”
President of PTK – Alpha Iota Upsilon

Professor Bucki’s Keys to a Successful Interview

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IMG_20170308_085622Professor Bucki, the Director of GCC’s Information Technologies Department, attended my Professional Sales class as a guest speaker to discuss the side of the job interview process that usually isn’t covered, that being what does an employer actually looks for and consider during an interview. He lead into his presentation simply titled “The Interview” with some humorous personal stories as well as an inspirational story about a lumberjack. Some key factors he shared were:

  1. Develop your self-brand
  2. A good Resume and cover letter can take over 100 hours to perfect and should always be changing as you gain more skills and experience
  3. Most employers spend less than 30 seconds looking at your resume
  4. The point of the interview is not just to see if you have what it takes to do the job, but finding out who you are and if you’ll fit in culturally as well
  5. Easiest ways of killing your interview
    • Trashing a previous employer
    • Ignorance of the company
    • Not having questions
    • Bringing up vacation, promotions, and salary
    • “BSing” your way through the interview
  6. Most common and important interview questions
    • Why should I hire you?
    • Tell me one of your weaknesses
    • Tell me about a time you failed
    • Tell me about your greatest success
  7. How to beat nervousness
  8. Make sure to follow up or send a thank you letter

Special thanks to Professor Bucki for bringing such a unique and exciting viewpoint to our classroom. The presentation was full of valuable information that we can all incorporate into our future job searches.

Healthcare Professional Talks With Sales Class

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This past week I invited a business professional to speak in my professional sales class. This woman is named Julie Kumiega and she happens to be my mother.

Julie has been in healthcare for 25 years. She sells healthcare. She went to Buffalo State College and worked in many different places all in the Healthcare Industry. Julie talked about many things dealing with getting jobs, keeping jobs and other things like that. Julie discussed being able to recognize your own value, everyone makes mistakes and that is not only natural, but it’s ok, knowing your style of learning, never pass up opportunities, admit when you’re wrong and ask for help when you need it. Julie currently works at United Memorial Medical Center, however she has worked at the Alzheimer’s Association, the American Cancer Society, and more.

Bringing in professional sales people helps students get ready for the real world by being able to ask these people questions and be given real and accurate information. Thank You Julie for coming in and sharing with the class what you do and giving us plans for success.

By: Emma Shoenecker

Noted Fashion Historian, John Tiffany to Speak at GCC

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Genesee Community College is offering an outstanding opportunity for those interested in fashion and strategic marketing to hear first-hand accounts of what goes on behind the runway curtains when John Tiffany delivers a lecture on Wednesday, October 24, 2012.

Tiffany is an author, lecturer and fashion historian with unrivaled insights from the glamorous and high-stakes world of fashion. His expertise comes from learning first-hand about the iconic events that propel fashion onto the center stage from Eleanor Lambert, the legendary publicist, credited with putting American fashion on the world stage. Tiffany’s book Eleanor Lambert: Still Here details her passion for promoting designers she considered truly gifted, including Calvin Klein, Oscar de la Renta, Yves Saint Laurent, Donna Karan and Christian Dior, and how her efforts catapulted them into the fashion stratosphere. Lambert raised the visibility of the industry by creating Fashion Week, the Coty Awards, the Council of Fashion Designers of America, the CFDA Awards, and the International Best-Dressed List. She was also instrumental in launching the Museum of Modern Art, the American Art Dealers Association, the National Council on the Arts, and the precursor to what is now Sotheby’s USA.

Eleanor Lambert and John A. Tiffany

With more than 20 years of experience in the fashion industry, Tiffany will discuss event production, strategic marketing and public relations. His lecture will take place in room T119 of the Conable Technology Building on the Batavia campus at 1:30 p.m. on October 24 and is free and open to the public.

“John Tiffany is a brilliant storyteller and an authority on his mentor, Eleanor Lambert, commonly referred to as The Empress of Fashion,” said Jessie Barth, a member of GCC’s fashion advisory committee. “John’s great gift is in the spirited telling of the history of American fashion through the life of the pioneering woman who fashioned it into an industry, and we are very fortunate to be able to host his visit!”