A New Point Of View

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Charles Men’s shop is a family owned and operated business that has been Batavia’s number one choice for fine men’s clothing since the store’s creation in 1947. The store has an excellent reputation within the local community, as well as within Genesee Community College. For these reasons, I was explicitly overjoyed when offered the opportunity to intern as a visual merchandising coordinator at Charles Men’s Shop. I considered this a great opportunity to improve my skills within designing window displays, as I am set to take the visual display class in the next eight-week session at GCC.

Maggie's First Window Display at Charles Men's Shop.

Maggie’s First Window Display at Charles Men’s Shop.

Before going into set up my first window display I had very little experience doing any task of this kind. I was terrified of failing or of letting anyone down. I researched hours-upon-hours, looking at different color palettes popular for fall menswear, as well as observing a variety of window displays online. I took advice from anywhere I could get it; I was told to find a theme or direction in order to make the execution of my vision easier. I also spoke to Maggie, a current freshman in the Fashion Business Merchandising program at GCC, and current visual merchandising intern at Charles Men’s Shop. Maggie had told me that her first window theme would center around indoor fall theming which she phrased as, “Antiqued fall elegance.” Maggie captured her vision perfectly within her window space.

I however took an alternate route. I executed a theme inspired by the outdoor beauty of fall and the sense of community it can create through local sporting events and other active interests. I received a plethora of support and guidance from the Men’s shop staff, Kristen and Don, as well as from my fashion professors, Professor Dudkowski and Professor Ehrhart. I was appreciative of any constructive criticism or suggestions they had for me, as I felt lost in this brand new world. I’m still finding my way when it comes to creating displays for Charles Men’s Shop; recently I took on the task of creating a table display as well.

My First Table Display at Charles Men's Shop.

My First Table Display at Charles Men’s Shop.

Though I find this job to be challenging, I am interested and excited to strengthen valuable and necessary skill-sets within myself. If it were not for the excellent professors and connections I have access to at Genesee Community College I may never had earned an opportunity of this caliber. I am incredibly grateful to have this chance to grow, and cannot wait to see where this opportunity takes me in the not-so-far future.

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