Show and Tell

Standard

Recently, the fashion students have begun a new and exciting class: Display and Visual Merchandising. Only a few classes into the course and the students have already created one of four displays. There are four teams (each with four or five members) who contribute their ideas and creativity to the display. The great thing about this class is the freedom that Professor Ehrart gives all of us. The only direction we are given is which display we will be using; whether it’s a full window display, shadow box, display case, or rolling rack. It’s up to us to use any and all ideas to create a theme and send a message to our viewer about the merchandise or business. Creating an interesting display that makes your eye wander around the entire space, while keeping with a theme and having a clear focal point was key in this task. Shadow Box DisplayFull Window DisplayRolling RackDisplay Case

What do you think?

As a class, we walked to all displays and evaluated them on focal points, theme, message and use of props. Each team had the opportunity to show their display and tell the viewers their inspiration for it. We determined what we liked and some changes we would make to each display. Overall, the class did a great job with the first displays of the course. We agreed that this was one of the most fun and challenging classes in the program. What other class gives you the freedom to create any display your creativity allows?

Product of Opporunity

Standard

Product of Opportunity

By Vincent J. Coons

 2013-11-06_08.55.07

            Wednesday, November 6, 2013 BUS 201 had a special guest speaker, Ryan Boland. Mr. Boland studied at Malone University where he obtained a MBA(Masters of Business Administration) degree, although a lot of his success he credits to being a product of opportunity. Mr. Boland is currently the Director of AVI foods at GCC. AVI foods ranks #8 in relation to the top food service management companies in the United States of America. Mr. Boland has been the director here at GCC for about six months. In fact you just may have run into him at the GCC cafeteria.

            Mr. Boland spoke about the different personalities that people have. The four distinct personalities are, Dominant; Influential, Steady, and Conscientious (the personality in which I consider myself); which form the acronym DISC. In Professional Sales, Mr. Dudkowski has taught us that communication is the main ingredient to success. Mr. Boland stressed upon that idea and more so with the ideas of how to communicate with distinct personalities of salespeople or customers depending on their specific personality.

            For example Mr. Boland stated that a person with a Dominant personality is someone who wants to take authority, so telling a person with a dominant personality what to do, isn’t always the greatest of ideas. Mr. Boland said the more effective way to talk business with a dominant personality is to get to the point, don’t ramble, or engage in small talk, keep it business oriented if you are conducting business with this person. Mr. Boland also gave an example of how to communicate with a conscientious person. Conscientious people like dominant ones, want to get to the point, they want the information straight forward, and will analyze the information and devise a plan accordingly, where as the dominant person would respond with an answer quickly and decisively. Mr. Boland utilizes the skills of analyzing people’s personalities, and communicating with them accordingly on a daily basis, whether it be with a student, an employee, or potential business partner selling products to him.

            In Professional Sales, we’ve had a few guest speakers, ranging from salespeople, to marketing director, but this is the first time the class has gotten a glimpse into the side of the customer (from the side of business to business anyway). Mr. Boland deals with various companies including but not limited to; PepsiCo, Starbucks, and Tim Horton’s. Mr. Boland stated that these companies often come in and try to sell new products currently being promoted. It is his job to find out which promotional items can actually make him money or not. So conducting research on what the students at GCC really enjoy is an important element to his job. For those wondering (which for some, you may not need to wonder) the top selling item AVI foods sells at GCC are their chicken tenders (mmmmm chicken tenders *drool*).

            Mr. Boland was a very informative, and kind guest speaker, whom really showed insight on how things are handled on the business side of our very own cafeteria. Mr. Boland reiterated many lessons already taught by Mr. Dudkowski, and taught some of his own. I appreciate Mr. Boland for his sacrifice of time to speak with the class and for the free goodies he brought with him to make our morning just a little more delightful, and thank him tremendously on behalf of myself and the whole class.

CV November Events

Standard

Thursday, November 14th- Karaoke Night 8 pm in the Village Hall Basement

Friday, November 15th- Connect 4 Tournament with Snacks, and prizes, 9 pm in the Village Hall Basement

Wednesday, November 20th- Shopping Trip to Marketplace Mall 5 pm-10 pm

Thursday, November 21st- November/December Birthday Party 6 pm in the Village Hall Basement

Friday, November 22nd- Karaoke Night 9 pm in the Village Hall Basement

Saturday, November 23rd- Clarence Clay Hands bus leaves at 1 pm, meet at College Village Office, bring your painting skills

Monday, November 25th- Thanksgiving Jeopardy 7 pm in the Village Hall Basement, Prizes will be won

Tuesday, November 26th- Thanksgiving Dinner for all residents, cooked by the staff, bring your appetites!

Wednesday, November 27th-Sunday, December 1st Thanksgiving Break, Make sure to fill out a break request form at the office if you plan on staying

*The above programs are for College Village Residents and guests of Residents

Insights from Adult Students – Donna Williams

Standard

“When I was laid off in November 2012, the last thing I had considered was going back to school. At 56, I felt that I was too old and unprepared for the demands of a college degree.  After speaking to my daughter (who is also a student) I realized that going back to school was the best way to update my skills and make myself competitive in today’s job market.  Being a machinist for over 30 years has taken a physical toll on me and without a degree I have been unable to secure a supervisor role that pays a livable wage.  I finally decided to enroll and devote myself to earning an A.A.S. in Business Administration. Soon I realized that there were others at GCC just like me. They shared the same fears and the same doubts. All of the staff has been very helpful in helping me through this difficult time. This semester I had the pleasure of being in Mr. Dudkowski’s Advertising class. He inspired me to write this blog about my experience here at GCC. One of my classmates, Robin, is also older and returning to school to advance her career. She is busy not only with school, but also building a house, her artwork and tending to her small farm. If we can do it anybody can! Now that I am in school I am hearing about other careers that I can apply for after I earn my degree and I am hearing about them from teachers who have real-world experience in those positions. The teachers at GCC bring their own experiences to the classroom.  It is not about just teaching us what is in the textbooks.  I am in my third semester and I am proud to say that I am earning A’s. I am on track to graduate in December of 2014 and I have come to learn that going to college is not just for younger students anymore. Thank you GCC for helping me to realize my full potential!”

Donna has 2 children, Michelle. who is GCC’s PTK president, and a son who lives 2 hours away with his wife and Donna’s 2 awesome grandchildren. Kenneth is soon to be 16 and Samantha is 8. Her time is devoted to her education and family, for they are the backbone of everything she does.

Veteran’s Day Salute!

Standard

sjbachman's avatarGCC Student Newsbytes

Veteran’s Day Salute on November 11, 2014 at 12 noon in the Technology Building and Peace Garden.

The GUSTO! Team and committee members have scheduled the annual event for Monday, November 11. Mike Perry will run pictures of veteran students and family members on the video board on this special day. If you would like to include your picture(s) please send to Mike Perry electronically as soon as possible.

This was brought to your attention by:

Marilyn C. Dickinson
Academic Assistant to the Provost and
Executive Vice President for Academic Affairs
Genesee Community College
One College Road
Batavia, NY 14020
585.345.6975
585.345.6810 (Fax)
* Arranger * Achiever * Input * Activator * Learner *

View original post

Insights from Adult Students – Robin Alexander

Standard

“At the age of 56 I have chosen to return to school to further my education.  Having worked for a company for almost 20 years as a color specialist and doing other various jobs and getting laid off, the choice for schooling seemed like a natural fit.

Not always making the right choices in my life this opportunity was one not to ignore for me.  I am trying to get a degree in digital art.  Having done art since I was a little girl will help and one should feel you’re never too old.

I have also developed some wonderful friendships.  My instructor Mr. D. is trying to push me out of my comfort zone and urging me to make use of the social media that all students have access to.  This is very hard for me; I am a very private person.

With the help of a classmate Donna, she has helped to get me acquainted with social media.  Donna has been an inspiration for me also.  We both have so much in common and want careers when finished.  To enjoy what our chosen fields would be.  Being an adult student seems natural for returning to school. I am now more settled and focused to achieve my goals.”

October 30th

Standard

Written by Jessi VanSon

Ever since August 13th, 2013, I knew I had Epilepsy. I was clinically diagnosed with it, and at first, no one knew, I was heartbroken. I had hoped I was one of the rare cases where 10% of the population had 1 seizure in their lifetime, and no more. But I quickly came out of that sad, sorry state. I knew, or thought I knew, this was something that would happen to me, with ripple effects going only into my family. Honestly, I never knew that someone, a total stranger, could be so kind and so concerned about just some random kid going to college.

On October 30th, 2013, I had that chance to see the good in people.  At 4:20pm, I sat on one of the benches outside GCC talking to my dad on my phone. I was asking him, slightly impatient, when someone was going to pick me up. He had told me something that I didn’t hear.

I had spaced out for a few seconds, completely missing what he had just said, and he had to say my name a few times to get me back to earth. I said “Geez, I’m sorry. I spaced out, and I didn’t hear a word you said.” He then proceeded to tell me I’d be waiting a little longer, because he got held up at work. I said okay, because I was absolutely fine with it. I never really had any problem in waiting, especially when I had a book with me!

I read my book, called City of Bones, by Cassandra Clare, for about 20 minutes. Then I all of a sudden felt tired, and I put my bookmark in my book and put it down. This next part I could not remember until a few hours later, but I stood up to walk around, but I felt kind of dizzy. I started to sit back down, and next thing I know, I’m waking up on the floor, a woman’s voice saying, “She’s coming out of it!”

The left side of my face was pressed against the floor, my arms tucked under me, instinctively pulled in to catch my body from a fall, and just a foggy haze covering my senses. At this time I knew I had another seizure. I turned my head to my left side, and I saw a woman’s face.

Though my mind wasn’t clear, my memory was crystal. She was a thin woman, looked like she was in her early to mid-forties, and blonde hair. I could not make out any other details of her, because someone had taken off my glasses and set them next to my things on the bench.

She talked to me, tried to help me clear my senses, and keep me as calm as possible. I was very calm, because a seizure was no new thing to me. I fought quite hard to get out of that slow, foggy state that made me feel stupid. I didn’t want to sound that way, and I didn’t want to feel that way.

This woman understood and went slowly, making sure I understood everything that was going on. She had told me that an ambulance was on its way, to come check me out and deem if I had to go to the hospital or not, and that my family was on their way. She waited with me, just as she had waited while I came out of the seizure.

We talked, mostly about what I felt, if I had any injuries, whether I felt anything else than what I previously told her. I stayed on the floor until the EMT’s arrived, and when they assessed my situation, they deemed me okay enough to sit on the bench. By that time, I looked around and this kind woman was gone, to where, I have no clue.

At some point during this semester, I would like to talk with this woman. I would like to sit down with her and truly thank her, because I couldn’t that day. I am extremely grateful to her and her quick action to help this humbled 18 year old girl, the very one who she had no knowledge of, never met me before, but felt she needed to help. I wish there were more people out there like her to help widen my growing faith in others. I am fortunate that there are people at GCC that are willing to help others.

 

A Word From the Wise

Standard

This Friday–October 25, 2013—a very special guest speaker came into the Professional Sales class.  Not only is this speaker a “Cornucopia” (in the spirit of Thanksgiving!) of sales knowledge, but Mr. Charlie Soles is also the grandfather of Karly Natalizia, a current student in BUS 201!

.IMG_1191

As soon as he began to speak, you could sense that Mr. Soles was an experienced salesperson; and indeed, 30 years in any profession is no small achievement.  Soles was able to speak to us with ease about his past experiences; his secrets to success; and his motivation for us future salespeople.

 The presentation began with the acknowledgement of the negative side to selling—the bad rep, the pressures of meeting quotas, and the potential for rejection.  Like any respectable salesperson, Soles was not about to try to deny or conceal the shortcomings of a product—or, in this case, a career.  To each of these negatives, however, Soles offered us a means of coping, and suggested to take all hardships as an “Opportunity or challenge to do better next time.”

Next, Soles addressed the more prevalent—and appealing—side of selling: the rewards.  Essentially, selling to customers involves creating a relationship in which they allow you to help them in some way—or, as Soles put it, “If you position yourself as a helper, you will have the trust of others.”  For Soles, being able to help people is one of the greatest rewards of selling.  Beginning with a degree in agriculture, Soles’ journey lead him to eventually being one of the top salespeople of medical devices in the country.  When asked how he came to such an unexpected career, Soles answered “If it’s right and you’ve decided you can do it, and you fill your mind with thoughts that you can accomplish it, you will.”

The big secret to success, according to Soles, is to never stop learning.  From every sales call there is something to be taken away; one tip I thought could be very useful was to review yourself after a sale or meeting; learn from your strengths and weaknesses in order to constantly better your technique and hone your skills.  If you hope to best persuade a prospect to buy, you need to ask questions, see your product from a customers’ point of view, and try to find common ground with the customer.  As Soles advised us, “In order to be the best at something, you need to have the best knowledge.”

 Today’s class was definitely a testament to what we’ve been covering in class.  Not only was Mr. Soles very motivational to listen to, he was also affirmative of many of our previous lessons.  Personally, it was refreshing to hear the same message reiterated by someone outside of GCG; today’s speaker has given me the confidence and drive I think I needed to take me through the last 8 weeks of semester one!

IMG_1200

Mr. Soles with Karly

LIFE IN THE FASH LANE

Standard

What if your professor gave you a task that you originally thought would be as easy as walking in your seven inch heels every day to class?  A few months ago Professor Dudkowski was sharing the necessity of hiring a guest speaker for our annual fashion seminar that takes place in the early part of the fall. The opportunity seemed very intriguing so I went ahead and took on the role of becoming project manager. My initial thoughts were that I just had to find a celebrity guest that was influential and well known in the fashion industry but yet still remained within our budget. This task was not as easy as I first anticipated it to be! After days of research, I still could not find a speaker who was right for the event. I wanted an individual who was empowering and someone that I admired. This was such a tough thing for me to do, and I will admit that the task did become a little intimidating,

     One night as I was researching and I almost gave up because I was not receiving any responses from the celebrities that I previously contacted and I began to lose all hope. I decided to call it a night, in hopes that in the morning I would have the perfect celebrity in mind.  When I woke up…I had it!  As soon as Anya Ayoung-Chee, winner of Project Runway Season 9 came to my mind, I knew I had to close the deal and get her to speak at the fashion seminar.

     I knew that Anya would be a great candidate for the event. She’s young, talented, and a very unique individual.  Anya was often looked upon as the underdog on Project Runway because she did not know how to sew, but taught herself as each project progressed. She’s such an inspiration and an inventive achiever! When I finally received the approval from her representative, I was beyond excited to finally announce that she would be speaking to us.

      Being the project manager, I had many responsibilities to deal with; booking the client was just the beginning. For the next month I would be working closely with the marketing executives at the school and college officials to make sure that the event was well promoted, and that we represented the affair to the highest of our capabilities. I created unique flyers presenting our guest speaker and the date in which the event would be held on. I had to create a detailed itinerary for the event to make sure that entirety of the day ran effortlessly.  I also had to converse with Anya’s representative on a daily basis regarding the specs of the event to make sure that every detail was addressed.

       This event began to consume my life, and I truly felt like I was living out my dream job! Colleagues began questioning me asking where I have been and why I would take so long to get back to them. I would simply reply and say that I was busy getting ready for my big event, and could not afford any interruptions.

      Being a design student and trying to plan a big event is a lot of work. Taking 21 credit hours, working on campus, designing and consulting with my clients, and still try to balance my social life takes such an extensive amount of effort and energy, but I love every minute of it. Professor Earhart encourages students to eat healthy because she knows how much vitality goes into our busy lifestyles.

     The morning of Wednesday October 23rd, I received the notification that Anya was on her way! I called my assistant Arianna and from then on it was show time. I stuck to the proceedings that were planned for Anya such as exclusive meetings, a catered lunch with our Vice President, Dean of Students, Director of the Fashion program, and fashion professors Mr. Dudkowski and Mrs. Earheart. I also made sure she was at the media moment in the Roz Steiner Art Gallery that was conducted by Donna Rae Sutherland, where interviews were set up with the Daily News, Wingin’ It Buffalo, and the Batavian, and also scheduled photo ops with President Sunser.

     What I originally thought would be a simple assignment turned into me producing a remarkable event here at Genesee Community College. There were countless positive reviews about the event and how much everyone enjoyed hearing from Anya. I could not have done it without the encouragement of my professors to take  this event on with  full confidence. I am so thankful for the opportunity that was given to me and I could not have wished for a better experience!

     ImageImageImage

My name is Candace Cooper, and this is what my life is like in the FASH lane.

Up Close with Donna Rae Sutherland

Standard
Donna Rae Sutherland (Left) and Ellen (right)

Donna Rae Sutherland (Left) and Ellen (right)

On Wednesday October 30th, 2013 in the Profession Sales class taught by Mr. Dudkowski, we were introduced to our guest speaker Donna Rae Sutherland. You may have heard of her, because she produced ad campaigns for Genesee Community College here in Batavia, NY. She changed the whole dynamic of what Genesee Community College was about and brought it to the modern age.

Quick Facts about Donna Rae Sutherland:
• Graduated high school in 1978 and moved to San Francisco at the age of 17.
• Certified in Graphic Arts and went to Villa Maria College.
• Earned her Bachelor’s Degree from Syracuse University.
• She studied magazine journalism and had a minor in graphic arts as well.
• 30 years of experience in communications.
• She has never been unemployed.
• She has worked at Genesee Community College for 10 years.
• She is the Associate Director of Marketing at Genesee Community College (MarCom)
• She receives approximately 5 sales calls per day, making 25 calls per week totaling to 100 calls per month.

After she shared about herself and what she has accomplished she told the class great advice that can be taken by anyone in the world in the professional sales business. I made sure I wrote down key advice because it can become helpful in the future!

Helpful Tips from Donna Rae Sutherland:
• Do your homework.  When going to a job interview always do your homework on the company, what the company is about etc.
• You’re going to have to sell yourself at an interview. Selling yourself at an interview means making sure you can persuade the person interviewing you why they should hire you. You should also discuss what you can contribute to the company etc.
• You have 10 seconds to make your first impression. It’s a true fact. You have 10 seconds to make a good first impression to a potential employer.
• Dress for success and to impress. Dress appropriately going to a job interview. Nothing showing too much skin, as well as nothing that may offend someone. Ex: Do not sag your pants; do not show cleavage, if you have tattoos it’s best to cover them up if you can cover them up. You want to present a clean respectful image.
• Connect with people. If you can connect with your potential employer do so. Take a look around their office if you see something that you two may have in common, mention it. But keep it short.
• Most important thing to keep in mind is “How can you help them?” When in an interview always keep an answer of the question how can you help them if you get the job. You can say you can help increase sales; you have good communication skills with people and so forth.
• Develop people skills. Develop skills on communicating with a customer, an employer etc. Learn to be confident when approaching someone and if you get rejected always be respectful and don’t give up.
• Patience Pays Off. Always be patient even in the most difficult situations.
• Build Repeat Business. Always make sure you build repeat business with a customer. Keep in contact with the customer.

• Be Relevant! Be Creative! Be Fun!

She also talked about the whole process of changing of the Genesee Community College logo. She also discussed what it took to get the advertising strategies. For example, the TV campaigns Genesee Community College produces, what the “GCC’s Many Faces Going Places” means, and what each program a current student is taking means to them. Donna Rae Sutherland works in the Marketing Communications Department also known as MarCom which comes up with the graphics, photography, marketing materials, and social media initiatives for Genesee Community College. It was a great opportunity to meet her and hear what she does for the school and her story. She was a delightful guest speaker who can make an impact on a business major, or someone who is working in the sales field. So thank you Donna Rae Sutherland for coming to the Professional Sales class and speaking to us.

Ellen presenting a gift of appreciation to Donna Rae Sutherland

Ellen presenting a gift of appreciation to Donna Rae Sutherland