While on the annual GCC fashion trip to NYC we were able to meet with alumni, Connor deGuehery, from Tommy Hilfiger. We were able to look at the Tommy Hilfiger store, on 5th Ave, find out what really goes on behind the scenes of planning and putting together each floor.
In our fashion buying class, we got the opportunity to watch a video of Tommy Hilfiger being interviewed and introducing us to his book, An American Dreamer: My Life in Fashion and Business. Tommy informed everyone of how he started out struggling in high school with his grades and concentrating on schoolwork, but transformed into a hardworking, successful ,businessman. Fashion is his purpose for the world.
Some of the highlights that stood out to me from this video were that the company is in the process of adding new technologies within the business and they are quickly changing the rules of the fashion world. They now are working with a new concept where you can buy their clothing with a touch of the screen in the store. You are able to get that quick, and efficient order while still getting that shopping experience that allows you to touch and try on the pieces. This allows the customer to purchase an item, but walk away hands-free! Also, for the first time in fashion history, the Tommy Hilfiger company is looking to change the whole fashion calendar. They are taking the newest designs on the runway, and selling them instantly, no more waiting! This concept is called See Now, Buy Now.This could potentially be a whole new approach for brands. I think it will positively impact the fashion industry in that more people will want to buy the product, increasing sales.
Tommy Hilfiger also grew up in a small town right near GCC and the town, Batavia NY. He grew up and had his first small boutique in Elmira, NY; just under two hours away from our college. It would be a honor to have Tommy come back to Western New York and speak with all our fashion students. That would be such a memorable experience for our college and every fashion student. We are constantly keeping up with the latest news within the Tommy Hilfiger company, as we have alumni a part of it, and are very interested in this ever growing company!
This blog post was written by Kourtney Shearer