NYC: LIM and Tommy Hilfiger

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Friday morning we woke up nice and early to get ready to head over to LIM, a business fashion college in Manhattan. On our “Saunter” over (as so called by Mr. D) we tried to take a good look at the 5th Avenue window displays.  Our professors Mr. D and Ms. Ehrhart pointed out to us how the visual merchandisers used elements of design to best draw the attention of customers and move the eye through the entire display.

We arrived at LIM College and were greeted by the Assistant Director of Admissions–Mr. Anthony Urmey.  Mr. Urmey gave us an overview of all that LIM has to offer us as a potential transfer college.

Ms. Amanda Hallay is a professor at LIM, and she was nice enough to take some time out of her day to speak with us about the Merchandising program.  She was able to help paint a picture of what we would experience in classes if we chose to attend LIM.  Ms. Hallay was definitely a shining example of the expertise we could expect from the faculty.

At this point a panel of LIM students–including 3 of GCC’s own alumni–answered any questions we had for them and told us about all of the ups and downs of classes and student life at LIM.  At the end of the presentations our students were welcome to a tour of the campus. Who knows, some of us might end up choosing LIM after we graduate GCC!

In the late afternoon we were told to find a building on the west side of Manhattan. Luckily, we all made it to this location; some of us (myself included) had successfully hailed a taxi; others had bravely made the trek on foot! Whatever the mode of transportation, it was surely be worth our lightened wallets and worn-out feet; we were here to meet with representatives from Tommy Hilfiger.

When we arrived, we were directed to the Hilfiger lobby; from the crisp sofas, to the red patchwork carpet, the framed stars and stripes, and the Tommy Hilfiger promo videos playing on a flatscreen–this room itself exuded the Americana-prep that is Tommy Hilfiger.

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From here, Ms. Catherine Welsh took us through the office areas, passed the showrooms, and into a meeting room where she filled us in on the history of Tommy Hilfiger (from man to brand-name).

Ms. Christina Caruso spoke with us about applying for summer internships–and offered some valuable advice for making living arrangements during internships in the city.

Ms. Anna Christensen and Ms. Amie Robinson from the Creative Projects Research and Development explained to us the process of taking the latest trends and creating a general concept for the designers to use as inspiration; this way Tommy Hilfiger captures the same aesthetic, even though there are numerous sects of design teams.

Next we got to learn about the system Tommy Hilfiger uses to create a uniform look in their visual merchandising store-wide.  Personally, I was impressed to experience the infinite number of possibilities for employment within the fashion industry.  As we students saw, fashion has truly become a specialized profession which demands hardworking individuals from an amazing number of backgrounds and areas of talent.

And so concluded our final field trip on this whirlwind city adventure.  We broke back into small groups to try to squeeze in some final shopping, see last-minute sites, and maximize the mileage on our tired legs, before turning in for our last sleep in NYC.

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