Student Blogger: Sarah Melani

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Hi Everyone,

So, I am here in New York, a Fashion Business Major. I am studying the fashion Business, creating my own company. I love the arts. I am a singer, a writer, a fashion designer, modeling, I love the arts. I cook and play sports! This is what I love, what I do. I go places, I am traveling a lot.

My new life is amazing. I have my gifts, my talents, full force, my blessing, everything is all great. Everything is all good and the great days are endless. There are no bad days, nor bad times to look to! No one can touch me. I don’t open my mind, my eyes, nor mysarah-burnett2c ears to problems. I am fearless, I am not afraid of anyone nor anything. Except for my God. I couldn’t care less.

Focused.

One day at a time.

Using the time I am given well. My eyes stay on God, every day, everything, in and with Him, in His presence.

This is the beginning. And my life will be good for always! This is mine, and this is me. This is my blog, and I am Sarah Melani, and I invite you here to join me. Hello, I welcome you!

Next blog, Thanksgiving! There will be Pumpkin Pie verses Sweet Potato Pie, and, Black Friday shopping, and plenty of fun time, all of these I will be writing on in my next blog, hope you all enjoy!

CEO Trip To The Business Incubator: Harvester Building

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By: Christi Lotempio

mancusoThe CEO club took a trip to the world’s first business incubator. Dr.LaMattina was able to schedule the tour of the facility guided by owner, Mr.Mancuso. The tour was started with beverage at the Moon Java Café. They serve delicious coffee, teas and other beverages and have a selection of lunch items. Mr.Mancuso gave some background information on the Harvester Center explaining that a true business incubator offers more than just space. A true incubator should offer services such as the use of forklifts, or other larger equipment that start up companies may not be able to afford, as well as secretarial services, fax machines, and mail services. One of the most important parts of starting a business is networking and flexibility. Mr.Mancuso believes that talking to people and always re-evaluation of your business plan are a must.

He brought us to the Hodgins Printing Company that has been in the Harvester Building since it started, they actually made the sign that is still hanging. Hodgins Printing Company talked to us about the fact that their company has been in business for two generations. She stated that being able to look into the future and keep updating your business was really important to their success.

ceoOur next stop was OATKA Glass Studio. Mr.Lance Taylor, the owner of OATKA GLASS, was the tour guide. The OATKA GLASS offers many services such as making your own piece, taking classes and they sell artwork. Mr.Taylor expressed the importance of knowing how finances working and the importance of Networking. You need to be able to get out there and meet people and know who you are, to know what your goals are. He has a lot of experience with entrepreneurship, and expressed that it is important to have one person you trust to talk your business plans through.  At this stop we were able to make our own glass creation.

Back to the Moon Java Café for lunch. It was delicious! All of the students were discussing what they learned and how it can be applied in their own circumstances.

The last stop was One World Project.  We discussed their business goals, how they procure products from local artisans in developing countries, and their inventory management processes.  We also had a chance to shop in their gift shop.

If anyone is interested in joining the CEO club please contact Amy Conley.

Student Support Services Visit Local Business

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By: Christi Lotempio

Celina and Erin from Student Support Services arranged a tour of T-Shirts Ect in Batavia. This is a T-Shirt company located at 37 Center Street in Batavia, or mytshirtsect.com. The company offers screen printing, canvas prints, wall graphics, embroidery, Decals, Banner and so much more. The owner, Brian Kemp, was a graduate of SUNY GCC.

Our group was able to walk through the entire business to view the printing and the embroidery being completed at the time of our tour. We learned about everything from taking a customer’s order, how the T-Shirt is printed or embroidered, and their checks and balance system. Mr.Kemp was very informative and gave us many tips on running an effective business. Some of the most important things he noted were networking, providing great customer service and being honest (The Golden Rule). He was able to share with us some of his marketing ideas, such as the wooden coin (if you find one and you return it to T-Shirt Ect – you get a free T-shirt!) and the logo printed on the sleeve of the left arm of a shirt. He was able to give us a complete outline of being an entrepreneur, and encouraged to think outside of the box to make your company stand out.

Not only was the tour fun but we all got our own shirts. Thanks for the T-Shirts Mr.Kemp!!

Thoughts on Genesee Community College

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By: Fashion Intern Mariah Paddock

Every Wednesday in Advertising class, students participate in workshop Wednesday. Students are put into groups and are given a topic and are asked to brainstorm different advertisements and ideas. In today’s class, November 9th, students watched the new video, recorded by Forest Production and Photography, about Genesee Community College alumni, their stories and what they thought of GCC. The video had the end message about GCC; “We’ll take you where you want to go!” The video went back and forth from students in the college now and then would showcase alumni in between. The alumni explained why GCC was the perfect decision and where they are now. The video also said, “GCC can enrich your life.”

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After watching the video, current GCC students in Advertising class were asked to come up with ideas of what they think about Genesee Community College. Students came up with multiple ideas, stating the different benefits and opportunities GCC has to offer. They listed concepts such as hands on experience, diverse students, small class sizes and supportive professors. One student said, “GCC gets you started in a friendly environment where everyone is accepting of each other.” Another team came up with an advertisement showing a person daydreaming, saying “Just as I imagined; great people, personal, affordable” (shown below). Students overall agreed that Genesee was the perfect step up in “getting your foot in the door” and digging deeper in your interests and desired careers.

Students at GCC aren’t afraid to get involve and use the opportunities that Genesee gives them. GCC gets you ready for your future and makes you feel welcome and comfortable with whatever you are doing. The success level of graduates at Genesee Community College continues to grow. Don’t forget that, “We’ll take you where you want to go!”

If you wish to watch the alumni video the link is below!

https://www.youtube.com/watch?v=SdE5Qm2KwmE&feature=youtu.be

Tourism & Hospitality Management Students Enjoy Industry Conference at RIT

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By: Denzel Flowers – Tourism & Hospitality Management Student

On October 28th, the Tourism & Hospitality Managements students joined other tourism students from Finger Lakes Community College, Monroe Community College and RIT at the 11th Annual Hospitality Symposium held at RIT. This year’s topic was “Legally Speaking”.

Karen Morris, a SUNY distinguished Professor and Brighton Town Judge was one of the day’s speakers. She writes a column in Hotel Management Magazine called “Legally Speaking” and she shared real cases of hospitality lawsuits with the students. She shared outcomes and best practices by industry leaders such as P.F. Chang’s and major hotel chains. She reviewed dozens of cases and their results in the last two months.

Tony Terradas, a Senior Account Manager for NEXT! Ad Agency presented a segment entitled “Reputation Management after an Issue” in which he showed how social media can be a tool to manage a company’s reputation both before and after legal issues.

A delicious lunch was provided by the RIT Hospitality Students at Henry’s Restaurant in the George Eastman Building. RIT students develop menus, prepare the food and operate Henry’s Restaurant as part of their classroom learning.

* The Genesee Community College Tourism & Hospitality students also benefit from membership in the Travel Club. They will be traveling to Las Vegas, Nevada to further enhance their studies of the tourism and hospitality industry. They will experience and learn first-hand the ways of the industry from some of the most world renowned hotel conglomerates such as MGM Mirage, Bellagio, and Treasure Island. Denzel Flowers, and Breonna Thomas are two students that are members of the GCC Travel Club selling raffel tickets to fund raise to help pay for their trip to Las Vegas. For more information on how to support the travel club’s fund raising please contact Denzel or Breonna at dflower1@my.genesee.edu ; Bthomas4@genesee.edu

An American Dreamer: Tommy Hilfiger

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While on the annual GCC fashion trip to NYC we were able to meet with alumni, Connor deGuehery, from Tommy Hilfiger.  We were able to look at the Tommy Hilfiger store, on 5th Ave, find out what really goes on behind the scenes of planning and putting together each floor.

In our fashion buying class, we got the opportunity to watch a video of Tommy Hilfiger being interviewed and introducing us to his book, An American Dreamer: My Life in Fashion and Business.   Tommy informed everyone of how he started out struggling in high school with his grades and concentrating on schoolwork, but transformed into a  hardworking, successful ,businessman. Fashion is his purpose for the world.

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Some of the highlights that stood out to me from this video were that the company is in the process of adding new technologies within the business and they are quickly changing the rules of the fashion world. They now are working with a new concept where you can buy their clothing with a touch of the screen in the store. You are able to get that quick, and efficient order while still getting that shopping experience that allows you to touch and try on the pieces. This allows the customer to purchase an item, but walk away hands-free!  Also, for the first time in fashion history, the Tommy Hilfiger company is looking to change the whole fashion calendar. They are taking the newest designs on the runway, and selling them instantly, no more waiting! This concept is called See Now, Buy Now.This could potentially be a whole new approach for brands. I think it will positively impact the fashion industry in that more people will want to buy the product, increasing sales.

Tommy Hilfiger also grew up in a small town right near GCC and the  town, Batavia NY. He grew up and had his first small boutique in Elmira, NY; just under two hours away from our college. It would be a honor to have Tommy come back to Western New York and speak with all our fashion students. That would be such a memorable experience for our college and every fashion student. We are constantly keeping up with the latest news within the Tommy Hilfiger company, as we have alumni a part of it, and are very interested in this ever growing company!

This blog post was written by Kourtney Shearer

 

 

Fashion Speaker Series: David Zyla

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By: Fashion Intern Mariah Paddock

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Genesee Community College had the honor of hosting Emmy Award Winner, David Zyla on campus for the second time. In three years, he won his Emmy for styling a soap opera, All My Children. David is also the author of three books, How to Win at Shopping, Color Your Style, and The Color of Style. Some students were chosen as project managers to have lunch with him and also gave him a tour of the college. David Zyla started out styling his parents, who quickly realized he had a special talent. His parents enrolled him in painting and drawing classes, and his creative talent continued to flourish throughout his childhood. After high school, he attended NYU for costume design. While designing costumes for Broadway productions, people would ask him, “why do you put him/her in that specific color?” He would tell them that it was just supposed to be that way. David has a gift of teaching people what colors are right for them. He says, “notice it in you” and “your color is a map of you and your personality.”

If you are attracted to one specific color, David advises you to buy multiple pieces of clothing in that same color. One of his color tips is to look at the color of your veins on your wrist, the blue, purple or green is your dramatic color, which will make you stand out. The color of your finger tip when you push it, is an orange/red color, which will be that shade that looks best on you. David Zyla has dressed several different celebrities, including Hillary Clinton when she was the first lady. After this endeavor, he went into the television industry. He is currently styling for television shows, commercials and is working with private clients. His end goal for each private client is making them feel like themselves in their clothes. David says, “Clothes are clothes, they were meant to showcase you.”

When finding a new wardrobe for clients he starts in their closets. If you have something in your closet that you hate, don’t look for that in the store. If you absolutely love something, and it brings you happiness, then it is okay to splurge. Another tip is knowing why you love or hate a piece of clothing. The color, fabric, fit, length, or neck line that you love or hate is essential when deciding what to shop for. After all, you are building a wardrobe to showcase you! David tells us that we should always have a game plan when going shopping, don’t have a vague idea, know exactly what to look for. Use strategic shopping; leave more than one hour to shop, go alone, and turn the cell phone off. Know that department stores are designed to keep you in the store and shop longer. The most expensive items are displayed on the right as soon as you enter the store, lower priced items are to the left. The register add-ons are put there to make you buy on first instinct. When it comes to the fitting rooms, it is all about finding your perfect match and size. Take more than one size into the dressing room if you aren’t sure about your size.

Throughout David’s styling career he has learned that jeans are one of the hardest things to find the perfect pair for clients. He says, “A tip when finding the right pair of jeans, is in the fitting room, sit down in them. If they are uncomfortable then they aren’t the ones.” It is also important to know when and how to splurge on things like formal wear, handbags and coats because they will be used over and over, and on a good pair of pants. Mr. David Zyla is a friend of the GCC Fashion Business program. He generously invites us annually to attend his Fashion Speaker Series at the National Arts Club when we visit New York City in October.

zylaandstudents.pngJulia Bailey, David Zyla, Mariah Paddock