Amy Slusser, Business Professor

No doubt that most of you that are reading this are using social media in one way or another. It’s everywhere. It’s a part of our everyday life, but most people and business owners don’t know the power it holds. Over three billion people use social media around the world, so if your business isn’t using it, you are missing out on a huge opportunity to connect with potential buyers and build your brand.

Although many of us use social media to entertain our friends with funny memes, businesses require more. Just like in traditional marketing methods, they need to build campaigns and track their return on investment. However, with social media, businesses can also start a dialogue with potential customers – it’s not just about posting, but also responding to those who comment on your post.

Through social media we can find out how people feel about their product, determine what other products they like, manage our reputation and much more using analytics. Social media allows us to build a brand and share information exponentially quicker than traditional marketing methods. 

But where do we start? What platforms work best for our audience? How often should we post? What should we post about? All these questions have to be answered before social media can truly be impactful for a business, but where can we get answers? A micro-credential in Social Media & Digital Marketing from Genesee Community College may be the answer. For more information, contact Amy Slusser at alslusser@genesee.edu.